I use schema on several of my pages to insert reviews.. the review rating will show up on the SERPs and results in more clicks. The real question I have is using the local business schema. I have the schema inserted on my homepage for our headquarters location. It should be helping Google understand where we are located and thus improved rankings. 1. If a service business serves multiple towns, can I insert a local business schema on each town's page? (ex: Worcester schema on Worcester services page, Framingham schema on Framingham services page) 2. If I do this, will it help my rankings for each local town? Or will Google become confused become of the multiple locations that do not match our Google + page address. Just seeing if anyone has any experience with this. If not, I'll do some experimenting of my own. Thanks guys!