local SEO for different cities

aussiejack · Oct 14, 2014

how can I do local SEO for different cities efficiently? Lets say I had a car dealership business with three independent locations in cities A, B, C. However, one company website.

I know that NAP consistency is very important for local SEO.

Is it enough to have different addresses and phone numbers for each city? Anything else which is important for this?

Andrew Scherer · Oct 15, 2014

You need different addresses and phone numbers.

If you had one domain, set up subpage URLs for each location.

That is basically how franchises do it.

bull seo · Oct 15, 2014

Andrew Scherer said:
You need different addresses and phone numbers.

If you had one domain, set up subpage URLs for each location.

That is basically how franchises do it.

I agree with Andrew Scherer.

Istenais · Oct 15, 2014

bull seo said:
I agree with Andrew Scherer.

Nice, now you have +1 post.

davids355 · Oct 15, 2014

Just create your URL structure so you have 3 sections - 1 for each city, and then separate pages under each of those sub sections with information specific to that City.

AndresNWD · Oct 15, 2014

Nice advice, thank you!

aussiejack · Oct 15, 2014

Andrew Scherer said:
You need different addresses and phone numbers.

If you had one domain, set up subpage URLs for each location.

That is basically how franchises do it.

that sounds totally logic.

I did some research and found that competitors did it like this. However, they were kicked out of places in all cities except for their "main" city. They still rank fine organically for the other cities as well but they all lost their other maps listings.

Any clue what they might have made wrong?

ThopHayt · Oct 16, 2014

In my experience Google typically associates a site with ONE local more than any other no matter what you do. There always seems to be one city that it just ranks much easier than the others. Master that city's rankings first then expand the rest slowly.

watto · Oct 16, 2014

The one thing no one seems to have mentioned is the overall copy on each page. If you don't restructure the sentences then Google will penalise you for duplicate content and will ignore the pages when indexing

Techxan · Oct 16, 2014

aussiejack said:
that sounds totally logic.

I did some research and found that competitors did it like this. However, they were kicked out of places in all cities except for their "main" city. They still rank fine organically for the other cities as well but they all lost their other maps listings.

Any clue what they might have made wrong?

Nothing went wrong.

Google is only going to give you one maps listing in your home city, unless you game them.

If you get addresses in those other cities, you can rank in the maps box there.

local SEO for different cities

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