Hello all, I work for a marketing agency performing SEO. I've been working on a website that makes business signs and vehicle wraps for about six months. Gradually as I worked on content and backlinks, they began to get more leads through their contact forms. However, this didn't seem to correlate with an increase in traffic on Google Analytics. What metric can I use to show that their website has improved, as it's getting more leads, even though the traffic hasn't increased?