1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Local SEO but not local keywords

Discussion in 'Local SEO' started by aliciakeys, Jun 26, 2013.

  1. aliciakeys

    aliciakeys Junior Member

    Joined:
    Nov 20, 2010
    Messages:
    117
    Likes Received:
    61
    I was wondering if is worth for a local business to do SEO when there is NO local searches.

    For example: a plumber located in Sewickley - PA

    Keywords that have search:

    - best plumber services

    - plumbing services, etc

    Since it's a local business, would it benefit from broad searches (I think so, but no sure about local potential customers looking for that service)?

    What do you guys think?
     
  2. VinceC

    VinceC Elite Member

    Joined:
    Jun 8, 2008
    Messages:
    1,616
    Likes Received:
    728
    If your main core business rely on local searches, it is wise to target in that area.
     
  3. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 16, 2011
    Messages:
    1,084
    Likes Received:
    420
    No you have to do local. I mean they arnt going to be providing services halfway across the world if you happen to rank for those other keywords. Its useless. Plus the people who are looking for services in the area will be using the city keyword with it anyways.
     
  4. Junkfood00

    Junkfood00 Elite Member

    Joined:
    Sep 13, 2011
    Messages:
    1,949
    Likes Received:
    1,336
    If the local business is willing to pay for flights, hotels and meals to do some some plumbing then sure why not.
     
  5. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    You have to target these general traffic terms.

    You will also get traffic from local people who search without the city name, because of the IP address location.

    Remember that when you search exact, you are only getting traffic for that exact phrase, in that order. If you live in Sewickley, PA and search for "Sewickley - PA carpet cleaning" you will not get traffic stats for "carpet cleaning Sewickley - PA".

    In your case, you need to do your research in phrase match. This means you will see the traffic for "Sewickley" and "carpet cleaning" no matter the exact phrase used.

    What you are looking for is traffic keywords, if the keywords have general traffic, a certain amount of that will be local, even if they do not use the city modifier.

    If there is business there, there are searches.
     
    • Thanks Thanks x 1
  6. aliciakeys

    aliciakeys Junior Member

    Joined:
    Nov 20, 2010
    Messages:
    117
    Likes Received:
    61
    I'm asking because when I look for local keywords like "plumbing services in sewickley" on google keyword tool, there are no searches for these keywords... so maybe there is not many people looking for the service, or just using general keywords...
     
  7. VinceC

    VinceC Elite Member

    Joined:
    Jun 8, 2008
    Messages:
    1,616
    Likes Received:
    728
    Maybe they never key "sewickley" in the search. But google is very smart and will base on their IP to show the nearest business provider in that area.
     
  8. WebOracle

    WebOracle Regular Member

    Joined:
    Aug 7, 2011
    Messages:
    217
    Likes Received:
    149
    Occupation:
    CEO
    Location:
    Trapped Inside The InterWeb
    Target all of the above. With a local client in the plumbing industry the search terms are pretty straight forward since there are not many different variations a potential customer will use to find their services. If the keyword tool doesn't show any results for search volume then that does not mean that you will not get traffic from that keyword. Just make sure you target more keywords to ensure that they are going to get that traffic.