I know this post has been done time and time again, but I think I may have a unique case. I have been doing SEO for 3 years and know what im doing... I just want a second, third, fourth or however many opinions I can get in the direction I'm about to go in. I work for a local business and have been handling their seo for the past 6 months. For those months I have brought their site to page one for numerous products they offer to the local markets. In the past 2 weeks they have done the statistical analysis and have decided to dump a ton of funding into my job. I work on the seo solely right now, handling keywords day in and day out. I have thought about moving to the root keywords and taking the city names off of the keyphrases. For example "Los Angeles Pet Shop"... I now want to rank for "Pet shop". The keyword data shows I will get much more traffic to the site. I understand that it will be nationwide, and much traffic will not convert, but since we have a local host, we can gather those searchers who only search for "pet shop" instead of "los angeles pet shop". I am already ranking in the first ten pages for these root keyphrases, and can easily rank to the first 2 pages in a few weeks. The problem is.... I do everything whitehat. Is this something I want to spend company money and time doing? As seo-ers we hate wasting time, so im sure some of you can sympathize. I am confident my local rankings will stay put, but I will cross over into a whole new market of people.... Any advice is much appreciated. Thanks.