Local or National Blog Content?

When writing content for local service-based businesses, is it better to focus on writing content specific to the area or to do a mix of it all?

For example, a roofing business in Virginia. Here are a couple of example topics that are relevant:

Homeowner's Guide To Going Solar
Pros and Cons of a Tile Roof

Is it better to keep it generic like that, or to write specifically for the area like:
Virginia Homeowner's Guide To Going Solar
Pros and Cons of a Tile Roof in Virginia

These are just rough examples but I guess I want to know if google connects the dots with you being a local service business or if you really have to get that granular?

On the State/Region/Local, the competition is lower. On the National/WorldWide, you'll deal with tough competitors.

Ricky.Montana said:

On the State/Region/Local, the competition is lower. On the National/WorldWide, you'll deal with tough competitors.

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Yeah I figure as much. So for a service based business, local traffic is really all that matters. At the end of the day, it's leads that mean the most. But I'm curious if you write a ton of local keyword content, does it come off as spammy to Google or does it actually help? (i.e every post pertaining to Virginia, or Richmond, etc.)

smoothecriminal said:

Yeah I figure as much. So for a service based business, local traffic is really all that matters. At the end of the day, it's leads that mean the most. But I'm curious if you write a ton of local keyword content, does it come off as spammy to Google or does it actually help? (i.e every post pertaining to Virginia, or Richmond, etc.)

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If you keep it clean (avoid kw stuffing, etc), you should be fine. Read my comment here and adapt to your needs.

Ricky.Montana said:

If you keep it clean (avoid kw stuffing, etc), you should be fine. Read my commenthttps://www.blackhatworld.com/seo/advice-needed-for-location-xservice-keywords-150-locations.1395809/#post-15135103 and adapt to your needs.

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Giving it a read now, thanks I appreciate it!