Local link building, data aggregators...

Holzr said:

Citations are a must. Outsource to Brightlocal or a similar service. You need to be building more citations than your competitors, making sure you have NAP consistency and that you are also building niche/country relevant citations.

Brightlocal has great guides on best citations to build. For example you can Google Brightlocal UK citations and it will list the most relevent citations to build if your business is in the UK. Same search for your niche also.

As for links local links help. So a link from a local business or newspaper etc. Although these are not a requirement. High quality links and/or PBNs (high quality) will work. Below is a list of useful resources for local link building:

https://moz.com/learn/seo/local-outreach-and-link-building-video

https://www.impression.co.uk/blog/8997/local-link-building-tips/

https://www.brightlocal.com/2018/02/06/5-local-link-building-tactics-try-2018/

Don't forgot about the other local ranking factors such as GMB optimization, on page SEO and site structure, reviews, schema markup etc.

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whiz said:

Thanks.

I'm probably going to do citations manually for this first month. Just for the learning experience.

Thanks for the links too.

Def going to check them all out.


What about the aggregators though? I still can't find information on what Localeze, InfoGroup etc. do.

And if they're necessary for a local SEO campaign.

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whiz said:

Should I buy any links or link packages? Or should I keep my backlinks natural?

Also, what do the data aggregators like Acxiom, Factual, Localeze and Infogroup do? Do they just control a certain amount of citation sites and they just trickle the info down to them?

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b1step-ahead said:

As far as data aggs go - you have the good and bad. There are some sites that u can only get with data aggs or sites that are really difficult to be on unless you use a data agg.

What we have found out that works great is to change up the descriptionsons on your citations. You can't beat the cost and management of going with data aggs though.

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Holzr said:

Brightlocal have a good article about manual citations Vs aggregators here. You don't need them. Manual citations are good enough but it doesn't hurt to use aggregators.

Edit: to use aggregators as well. (Use both if you can if not then go for manual citations over aggregators)

I'd use a tool like lass pass to auto fill details in for citation building. Remember to keep NAP consistent it's super important.

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whiz said:

So what's your overall verdict? Are the benefits of the aggregators worth the $$$?

Also, you vary the content of your descriptions but keep NAP the same right?

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b1step-ahead said:

Yes keep nap same! Vary descriptions.. my million dollar tip is to do all the manual ones u can and then look at the data aggs.

At the end of hte day everyone is doing the same thing right,,, what are you doing that's different!

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whiz said:

Thanks. I just read the article on data aggs that @Holzr put above... although I still have some questions, they're really just little questions that probably don't matter much.

They aren't big enough to prevent me from taking action.

I'm gonna do manual submissions and then pay BrightLocal - I think they said they do 4 data aggs for $55 (?)

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