I apologize for the noob question but I've heard mixed things and I really need to get this down. Also if there is a thread available for this already, or I've posted in the wrong forum I apologize. Please direct me to the correct place to ask my question. Thank you. With that said, I'm currently working with an offline client as a business solutions provider. I work with video production, graphic design, web design and photography. But I'm not entirely caught up on local SEO, so I've run into a road block when he's asking for my services with this. So currently on the project, I'm attempting to update the copy throughout the site so that it is SEO optimized for local search. The only two things I believe I need: ? Local Keywords - Originally I planned to do keyword research ? SEO Webpage Content - Outsource to freelancer So my road block is this, the client offers their service in more than one county so I'm confused on how to start searching for keywords. Should I focus on keywords like: Pool Service, Pool Renovation. Just to start off with? Or should I immediately begin to search for long-tailed keywords? Or should I just outsource the whole thing, and where would be a good start to do that? I appreciate you taking the time to read this, and I look forward to your response. Thanks again.