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Local business Contest Idea: What do you think?

Discussion in 'Offline Marketing' started by randybishop, Sep 30, 2013.

  1. randybishop

    randybishop Senior Member

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    I'm trying to get my name out there for my new local business and my website.
    I had a contest idea and wanted to get some opinions if you think it is a good one or if it needs any tweaks.

    I offer an emergency service that people in apartments will need at some point. To get my name out I was planning to go to all the larger apartments in town that had a email newsletter. First I would talk to the manager about the value of my service and how it would help their residents and offer a "special" discount" for their residents (like $5 off regular price). Then I ask if the apartment manager would be interested in doing a fun contest (via their email newsletter), only involving their residents and the winner would win a voucher for my service (a $50 value).

    The contest would be a question for the apartment residents about an the worst emergency situation that they have been in (that my service could have solved). Maybe there is a a better contest question, but a question that anyone can relate to and could lend itself to funny answers and replies.

    In order to participate in the contest I would set up a hidden page on my website that would be made exclusivity for the apartment complex (ie. welcome Shady Hill Pines residents to the contest). The reason for the hidden page is that I would not want the apartment manager to see that I ran this contest with other apartments. The only requirements to enter the contest are "liking" my facebook page (and maybe bookmarking my site) and then replying on the page with their contest answer.

    What do you think?
    Would this contest offer value that apartment managers would like and would participate in?
    What would you change?
     
  2. 4ContactUK

    4ContactUK Regular Member

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    People are lazy, they want it easy and it doesnt sound easy enough to enter.
    And asking about there worst emergency situation may not bring happy memories if it was devastating.
    It also sounds like a lot of work for you without knowing if its going to work.
    Are you in plumbing?
    For getting customers to try out your services, i would try a method i used for my cleaning company, just pm me and i'll send you everything i have.
     
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  3. oxonbeef

    oxonbeef BANNED BANNED

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    Throw him a drink and tell him "Put this in your newsletter".
    Money talks.
     
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  4. deadsoul1

    deadsoul1 Junior Member

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    Far better way. Point is to get friendly with that guy and persuade him for place in newsletter or spot on noticeboard!
     
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  5. netmoney1

    netmoney1 Executive VIP

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    Take the property managers out to lunch...pitch them and even offer an affiliate deal if they will allow you to directly market to the residents....best option....door hangers.

    [​IMG]

    I would bet that 99.9% of the people toss their "apartment newsletter" in the trash without even glancing at it...
     
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  6. igniteimages

    igniteimages Regular Member

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    I'm pretty much with the other guys.

    Offer a discount especially for that complex and it would probably work. No need to make it more complicated than that.

    What is the service BTW?
     
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  7. randybishop

    randybishop Senior Member

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    Thanks for the replies everyone!
    igniteimages you hit the nail on the head, I'm making it too complicated. Just offer a discount.