local adwords noob question

leeshoes

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hey there, don't have any experience with adwords but do you guys have any idea what the average CPC would look like on an adwords campaign for a local dentist ? the town we're talking about is around 70k people and very few dentists use adwords campaigns.. I would say one or two at best. I know there are a lot of variables to cpc but I just need a gross number. Btw ive tried looking up the CPC in Google keyword tool and it doesn't show up anymore
 
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