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Links are dead (according to Yandex)!

Discussion in 'White Hat SEO' started by WebMeUp, Dec 6, 2013.

  1. WebMeUp

    WebMeUp Regular Member

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    Yesterday Alexander Sadovskiy (Head of Web Search at Yandex), http://www.russiansearchtips.com/2013/12/yandex-seo-deal-links/ that from January 2014 they will roll out a new ranking algorithm that will not take ANY links into considerations.

    What do you guys think of this? How will that be possible? Will it change the whole sphere of SEO?

    Share your thoughts.
     
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  2. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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  3. smartalex

    smartalex Jr. VIP Jr. VIP Premium Member

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    Good for Yandex then. Most of us still rely heavily on Google - and Google always bullshits people :D
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    So Yandex is becoming Altavista?
     
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  5. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP Premium Member

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    Glad most of us still rely only on Google for sales :), It will be interesting how the changes will rollout for Russian SEO.
     
  6. Bartholomew

    Bartholomew Regular Member

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    He just said that they will test ranking without links from the beginning of 2014, only for commercial anchors, and just for the 2% of searches in Moscow region in the beginning.
    For information anhcors they don't plan to do this at all.
     
  7. extremeboy

    extremeboy Jr. VIP Jr. VIP

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    it will effect 99% to Russian market ;) Not effect world wide seo at all
     
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  8. JasonS

    JasonS Jr. VIP Jr. VIP

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    As mentioned above it'll affect only Russian markets. I recently read this quote somewhere.

    "if websites stop linking to each other, the fabric of the web crumbles.
    Links are what make it a web. Other wise it's just a bunch of silos."
    - WebProNews, Aug, 2013
     
  9. JDIZM

    JDIZM Junior Member

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    Google actually like to take a leaf out of Yandex's book in regards to their algo's. So it could be a hint of whats about to come...
     
  10. VincentValentine

    VincentValentine Newbie

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    Google actually like to take a leaf out of Yandex's book in regards to their algo's. So it could be a hint of whats about to come...
    :D LOL!!
     
  11. WebMeUp

    WebMeUp Regular Member

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    I can't but agree with that.
     
  12. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    How dare you actually read the article. Shame on you!
     
  13. Techxan

    Techxan Elite Member

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    All of you thinking this will not affect us are crazy.

    This Yandex decision might not affect us, but it is clear to see that future ranking algos are going to devalue links more and more. (it has been going on for a half a decade now, and its not over.)

    Google always has, and always will, change the algo when people begin to game the system, or more properly when this gaming of the system starts to seriously affect search results.

    They did it with:

    link farms
    reciprocal links
    site wide links
    profile links
    forum links
    article marketing links
    infographic links
    Bio links in blog posts
    and recently links from press release web sites
    and soon, I bet, to guest posts.

    Just look at the state of links today. Yes, many sites can still be ranked by spam, but no one in their right mind is running links at anything but a churn and burn site right now.

    True Blackhatters are like surfers. But instead of reading the waves, they create the ones they want to ride. They understand the temporary nature of the wave. They create wave after wave, some small and hardly worth the ride, and some big ones, with a long and exhilarating ride. But no blackhatter in the world is ignorant of the fact that this ride will end.

    SEO's for business are different. Dumping a domain is not an option. They are very careful not to do anything out of acceptable guidelines, and whatever they do today has to be graded against to possibility of having to undo it later. Many people who were doing "white hat" three years ago are gong in now and undoing their work.

    Right now, in a strictly white hat sense, the only links you should be building are to actively promote your business, and the rest of the links should be naturally occurring.

    Google has been stressing quality content and visitor engagement for years. When they can measure this without links, they will.

    They need another metric to use to do away with links altogether. Social Media gave them metric to use to devalue all the commonly spammed links.

    As soon as they get that last metric, links are doomed.

    The Internet cannot exist wihout links, which is the main problem. Finding a way to rank without considering links will be a major blow to how many people do SEO today.

    It may be a decade off, but its coming.

    Think of it this way, what can Google do to hit as many spammers at once as possible?

    Completely devalue all links.

    Now ask yourself, what will Google do if they had the ability to do it?

    Sit on it, or pull the trigger?
     
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    Last edited: Dec 9, 2013
  14. Bartholomew

    Bartholomew Regular Member

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    One way or another there will be outside factors. And every outside factor can be manipulated. Exceptions are money (paid positions in SERP) and domain age. Everything other can be manipulated one way or another.

    Btw, forum links work, it's just too hard to spam good forums.
     
  15. Techxan

    Techxan Elite Member

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    I agree, good related links always work.

    Mass forum links don't, and that is what everyone used to do.