Yes, the quality of LinkIn's traffic is high. it’s easy to get traffic to a certain category (for example, company owners, programmers or others). That is why, I believe that Linkedin is underestimated in comparison with Facebook, Instagram and other social networks. Moreover, with the help of linkedin you can get access to decision makers in companies. This is the case when, to solve the problem, one email can cost thousands.
I also want to say a little about the groups:
Linkedin groups are a good source of high-quality traffic for SEO. Unfortunately, many people see in the social network only a source for sales and constantly pop their products into all groups. For example, a company selling market analytic reports viewed linkedin as a direct source of leads and customers to purchase reports. Each link asked the visitor to register or buy a particular report. As practice shows, such aggressive marketing in linkedin does not work. Conversely, soft, natural, friendly marketing brings tremendous results, including a synergistic effect. Groups are a great way to build a large community, increase brand recognition, etc. This is the lyrics, and now a little practice, what a beginner SEO needs to do in linkedin:
1) select the target audience for your product / service
a) individual user accounts
b) groups matching your criteria
2) the easiest (and least efficient) to collect audience emails and work with them through direct marketing
harder (but much more efficient):
engage users in discussions, build relationships, interest and convince them. This is much more labor intensive than other working methods. Old methods do not work here or work with low efficiency. In large volumes - this is a job for bots.
3) Profit!
