LinkedIn Ads Audience Penetration

gabasiq said:

The smaller the audience the more expensive the CPM. Try expanding your audience and using targets that work but are unusual. If you're using something another marketer may have thought of already, chances are a lot of them did, so it becomes more expensive. Unusual targets are cheaper, less competition.

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Jacksonn said:

How about just running Inmail Campaigns to that same audience and gauge the feedback by checking offer response

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DeanMedium said:

I understand what you say, something I can try. But about audience penetration do you have any experience on it?

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DeanMedium said:

That's a good idea, thank you! I'll think about it later.

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DeanMedium said:

Hello guys! Recently I'm trying to do paid ads on LinkedIn targeting all the high-level people, but the cost per 1000 reach is really high, and there's data called "audience penetration". I'm not sure how to deal with it; do you have any suggestions?

Like once I'm trying to post an ad with an estimated audience of 170,000 in Singapore, the total cost per 1000 reach of 10 days is almost 50 USD. After two days, the audience penetration is about 2.2%. I believe the audience we are targeting is the right one, but the point is the cost is too high, I want to find a way to lower the reach cost. Yet if the cost is really that high, I need to prove it to my boss that the cost is that high and in order to make the penetration to 60%, we will have to pay that price.

Thanks everyone!

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