I am a noob, please go easy on me. I have 2 questions: 1. Is there any way to block Link Juice from going to a page without using "nofollow"? I am using WordPress, and it needs to be fairly straightforward. I have a lead form/conversion page (among other pages), and I don't want to waste link juice on it. There will be a link to it from nearly every page, and it's a total waste 2. Does link masking serve any SEO purpose (other than masking affiliate links)? I am talking about the SEO Ultimate link mask generator, and the like. You create a directory /go. Block the pages in the /go directory via robots.txt. Tag the pages in the /go directory "noindex". Instead of linking to /example, you link to /go/example, and this 301 redirects to /example. Does this keep Link Juice from flowing to the page, or is it a waste of time?