Link Exchanges

Timothy

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Do you think that link exchanges with other webmasters is an effective way of getting links to your website.

Are they better for getting people to your site or for page rankings in your opinion?
 
They sure are, they bring along backlinks which implies more traffic which implies more relevance in search engines. It's like a circle, you have a lot of link exchange and backlinks , you have better rankings... you leave your site empty of links, you have it in vain, no better PR not anything.
 
Backlinks are incoming links to a website. The number of backlinks is an indication of the popularity or importance of that website.
Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking.

For example, Google's PageRank algorithm uses backlinks to help determine a site's rank. To see a site's PageRank, you need to use the Google Toolbar for Microsoft's Internet Explorer, view the bar graph indicating a website's PageRank in Google's website directory, or download the PageRank plugin for Mozilla Firefox.
You can determine the approximate number of backlinks a website has when doing a search at Google by adding "link:" before the website's URL.
 
Thanks for you reply, I have recently installed the google toolbar and I can not see the page ranks, unfortunately I have a rank of 0 out of 10, but I'm working on increasing it. Thanks again.
 
Just be careful with auto link exchanges as a lot of bad neighbourhood sites are listed and search engines dont like sites linking to or from these.
 
Professional said:
Indeed. and stay away from auto link exchangers!

This is something which has always confused me. Everyone including Google tells you not to sign up for free for all link pages, yet how is that any different to most web directories?

Google suggests <100 links a page so I assume a directory with less than 100 links is OK but...

What's stopping me going to a free for all link site and throwing up my competitors links?

Does someone have an example of a Google "bad neighborhood"?
 
Dave said:
You can determine the approximate number of backlinks a website has when doing a search at Google by adding "link:" before the website's URL.

Is the "link:" search at Google very accurate?

Yahoo always seems to give a lot more than Google. I seem to remember reading somewhere that Google made the results inaccurate to kill people using scripts to determine the number of back links...?

For example, link:www<dot>blackhatworld<dot>com at Google gives 92 links yet Yahoo gives 13,114.

Some of my sites show no links at Google (which I know is wrong - some links have existed for ages too) but Yahoo will show a 100 or so.
 
jono said:
Is the "link:" search at Google very accurate?

Yahoo always seems to give a lot more than Google. I seem to remember reading somewhere that Google made the results inaccurate to kill people using scripts to determine the number of back links...?

For example, link:www<dot>blackhatworld<dot>com at Google gives 92 links yet Yahoo gives 13,114.

Some of my sites show no links at Google (which I know is wrong - some links have existed for ages too) but Yahoo will show a 100 or so.

Google never shows all of the links you have. Don't know why. Google also takes a while to show new links.
 
one-way linking strategies is the way to go... trackback spam can help with the "no-follow" blog issue but you have to have a setup that is robust, as it will take about 1000 + or - trackback attempts to even get one goor solid TB.

Automation is the key - you simply can't compete "manually" these days unless you have a fair amount of bucks and total dedication to your seo.

Links seem to be the thing at G, but even their stats are flawed.. I had a site with reciprocal links and thought I was careful with "bad" neigborhoods. My PR dropped in the update before the current one.

I removed all recips, and bought a few nice pr (one-way) links, did some forum and gb spam, and the site is now a pr 5 again... I did nothing else but the above.... not a definitive case study I agree, but it was enough for me to get rid of all recips and focus on one-way link strategies only.
 
Okay if your just starting out you can buy links from somewhere like textlinkbrokers.com or on the cheap exchange links at linkmarket.net, but the best is to find a variety of places and post unique content. Every unique real link equals far more than crappy spam links. Mostly get links from sites in a simular niche.

Google just added a "links" section in the webmaster tools to let you know your true links in their system unlike the link: on the search bar.

webuildpages.com/real-backlinks/ is another way to find where your competion is getting their link exchanges.

Also try touchgraph.com to see a visual linking strategy with your site and others.
 
kewlbrew said:
Does anyone know if links on social bookmarking sites like del.icio.us look the same to the SE as regular backlinks?
Could you clarify your question a little? What do you mean by "look the same to SE"?

del.icio.us links are no follow links but they do get some traffic.
 
One way incoming links are more important than link exchanges.

Nothing wrong with link exchanges but I'm very selective of who I exchange links with, it must be very relevant. I also take note of which page they put my link on.

What I like to do it, article exchange, I post my article on someone's site & he post an article on mine, we are both adding new content & exchanging links at the same time.

I also make comments before & after his article, to make it more "unique".
 
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