Link Building Strategies For Our Ecommerce Site

Roji Gomez

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I work for an Ecommerce company, we’re a small marketing team, we sell the same products as other websites at different prices, and different shipping rates.

We’re working on link building, so that more pages link to our site, and therefore increase our rankings

Our on page SEO is good - we have many developers on the team who can make changes to the website. Our Site Speed is also quite good. We’re also improving our conversion rate using tools such as Visual Website Optimiser

We’re now spending most of our time link building. Below is our link building progress over the past few months.

* FINDING UNLINKED BRAND MENTIONS

We’re using SEMRush to find this information. We’ve been actively sending outreach emails to websites that have unlinked mentions of our brand.. So far, only 1 link is approved after many months of sending emails. Some are also asking for payment for the link.

So far:
39 Requests Sent to convert mentions to backlinks

1 Approved Active

* FORUM/BLOG POSTING ON WEBSITES IN OUR INDUSTRY

We’ve been posting to forum/blogging websites related to our business, links are mostly no follow. This method is straightforward, with a high success rate

So far:

174 Blog/forum posts created

131 Approved Active

* REDDIT POSTS AND REDDIT REPLIES

We’re finding existing posts that mention categories that we sell in, and reply. We are still building up our karma on Reddit so we can initially insert our link. We’re using the same account/email address to create these, so we feel that there’s some risk here if our account gets banned

So far:

5 Reddit Posts and Replies

* QUESTION & ANSWER WEBSITES - EG. QUORA

We use Q&A sites like Quora to diversify our backlink profile and drive traffic. Links are mostly nofollow, we stick to questions that are in our industry. We’re using the same Quora account, and feel our account could be shut down

So far:

33 Q/A Posts (mostly Quora)

* BUSINESS DIRECTORY LISTINGS

We tried to stick to local listings (same country as our store) this looked like a no brainer, we've completed 69 listings so far, with about 80% approval rate. No payments have been required

So far:

69 Listings

57 Active (approx)


* GUEST POSTING

We don’t haven’t done any guest posting yet, we don’t have good writing resources. We’re open to ideas here

So far:

0 listings

We feel we're too dependent on these strategies, however from reading various forums, we still feel that active link building is the most proactive way to build rankings. What other strategies do you recommend for our link building that will effectively ramp up our rankings? Thanks in advance for your help!
 
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