I had a link in my signature promoting kick ass links, from sites like Forbes, HuffPo, Tech Crunch, Venture Beat, etc. I took it down? Why? ?because 99.645676547689% of people don?t need a link on these sites and would never be given a link on these sites. Most people are under the impression that as long as they pay they are ?in? but that isn?t how it works. An editor at these sites would be on the street within minutes if they allowed pure shit to be linked in their content. I got requests from people with websites that have no business being on these websites?and there is nothing wrong with that?and truthfully, spending $1K - $1.5K on a single link is a total waste of money for most sites. The lure of these tops sites is exposure and referral traffic??SEO link value? is a distance 3[SUP]rd[/SUP]. Do you think someone reading Forbes is going to be interested in clicking on a link for a ?dog training tips? blog? No. Complete waste of money. Now, what about a company like salesforce.com or constantcontact.com? They will see a value ? a single link there is going to generate new business for them?the SEO value is just a bonus. Even local ?real? businesses aren?t going to benefit from these links. That money could be applied to so many better avenues. I had an SEO reach out for a client wanting a great link. When I said sorry it wouldn?t fly they replied back with something like, ?Well the client really wants a link there? ? which proves this person is a shitty SEO. He should have educated the client and showed him how that $$ could be applied to produce a better return. I wanted to give a couple examples of how that money can be spent other ways. Let?s just take a $1K link as an example. One single link on a mega site. How could that grand be used other ways to not only get more eyes on the site but also benefit the SEO? Better Business Bureau I fucking hate the BBB. They are a complete racket. But guess what? Consumers trust them and it is a nice link to add to any website link profile. Great link and the BBB logo builds instant trust. As long as you have a legit business entity that has been registered for more than a year you can join. The average BBB yearly dues are about $420. That is 42% of what you were going to pay for a juicy link on another site?leaving you with $$ left over to go after more link opportunities below. Chamber of Commerce A local business is better off joining the local chapter (varies ? usually around $800 - $1K per year for a small business?most chapters base your fee on the size of your business) ? you get a nice link and the networking opportunities will help you grow your local business 100 times more than a single link on a major site will. Want a link on Huffington Post that really won?t do much?or a link on your local chambers site as well as networking opportunities? The choice should be obvious? Local Nonprofits Want links on .org domains with high metrics? Look for local nonprofits in your city. So many of them have sponsorship opportunities that can be as low as $25 per year (and include a link) ? let?s just pretend you end up paying $100 per. This means you can get 10 great .org links for the same price. When you do this locally it also helps you build relationships that will lead to business growth outside of SEO. Local Schools Same as above, most school systems have sponsorship opportunities. Fundraiser events, sport team sponsorships, etc ? all opportunities to get links on kick ass sites. You can secure a handful of these for the same price as a single link on a major site. These will often have the same type of metrics?but again, the value here is establishing your business as a community partner. Local Businesses Yeah yeah ?Google doesn?t like link exchanges? but you can get around it by doing local business profiles on your site. Seek out opportunities based on link metrics and relevancy. Potential to get referral traffic and a SEO boost? It?s a nobrainer. Purchase ?local business reviews? from other businesses ? for a few bucks they will do it. Link diversity is key ? and these are such easy ways to diversify you link profile, juice your SEO and improve your local visibility. Stop assuming a single link on Forbes is going to magically push you or your client to #1 and change everything. For 99% it won?t do shit.