I have posted a couple of newbie friendly threads so I guess I will consolidate and allow others to chime in to help. My focus is on ecommerce so my take will be a bit different from most on the board I assume but please by all means chip in. So far I have suggested- Coupon sites- many have high PR domains, many accept without registering or even providing an email. I have only had a couple show up as links for now but time will tell. Asking your vendor to be listed on their website- Some maufuacturers have "find a retailer" pages or something similar, yesterday I submitted to about 5 have not heard back. We will see what happens. Again, some high PR domains AND pages. Google alerts- I see someone already posted that but I did not see it before I made my post. But anyway you can filter it down to discussion level which will show forum posts about the topic you pick. Google is already telling you this is relevant to them so visiting that forum signing up and dropping a link in your sig or on the actual post is not out of the question. Next time google crawls the forum it sees your related link in a relevant forum discussing a relevant topic. A good quality link IMO. Review sites- One I have not seen recently but there are some high rank review sites, like trust pass for example, that allow posters to add a review. You as the retailer can create and account and your link will be on the site. Hopefully you get good reviews, this also shows related content. So if you sell dog collars and someone looks up a review from your competition, if you are highly rated you often show up on the sidebar when they are looking at the review. Wish this could be automated! Social- I have noticed for my new sites that the links I post on FB or Twitter generally get indexed by google faster. So if I post a link to a product on my fan page and then a day or 2 later I google my site name, that is one of the 1st links that shows up. While I have submitted my site to google and webmaster tools I am finding that items on FB and Twitter actually rank a bit higher than my actual domain right now. I am not sure how this helps in ranking but it leads me to believe if we can get many friends to share a link or retweet then it can lead to higher rankings. That is just my assumption though. So far these are "natural", well not really but they appear natural as they are all in context and for the G man, it is a good thing. I dont know yet about link wheels, link pushing and other tactics that are being used but I am willing to listen to ideas that are safe and steady.