What are you doing to optimize your ROI for promoted pins? I know some of you might not even have access to promoted pins yet, but this would be a good FAQ thread for people who already have a verified account and are experimenting with different techniques.
Here is my current strategy
I don't do anything too sophisticated, more or less trial and error then scale. It seems to work well for most any social media marketing platform. I create 10-20 promoted pins, all different items, styles, etc. Now to clarify, I promote unique urban clothing so I have a lot of different options to play with on what works well. If you promote something without so many variations, you may want to try differently styled pins: product on white background, professional shots of your product, reviews, etc.
So I launch 10-20 promoted pins, but only for $5 each for 1 day. I always schedule mine to start 2 days from when I create my promotions just because pinterest takes a while to approve. After the campaign ends, I go through and check the stats. I see what performed best, what really grabbed attention, etc. I'll then grab the top half of these pins and do another campaign with $20 each, re-analyze, choose top performers then scale up to 1K and keep moving as sales are flowing in at a positive rate.
If you are capable, add the pinterest tracking pixel! When you export your data it will give you a breakdown of exactly which campaigns made sales. Very important!
TL;DR Recap
If you are not promoting pins for your own products and still want to utilize your pinterest network or promoting abilities, I have an affiliate for my clothing site (getonfleek.com) that pays 20% commission on sales and 10% referral commission. Just shoot me a PM or signup for it at the bottom of my website.
Here is my current strategy
I don't do anything too sophisticated, more or less trial and error then scale. It seems to work well for most any social media marketing platform. I create 10-20 promoted pins, all different items, styles, etc. Now to clarify, I promote unique urban clothing so I have a lot of different options to play with on what works well. If you promote something without so many variations, you may want to try differently styled pins: product on white background, professional shots of your product, reviews, etc.
So I launch 10-20 promoted pins, but only for $5 each for 1 day. I always schedule mine to start 2 days from when I create my promotions just because pinterest takes a while to approve. After the campaign ends, I go through and check the stats. I see what performed best, what really grabbed attention, etc. I'll then grab the top half of these pins and do another campaign with $20 each, re-analyze, choose top performers then scale up to 1K and keep moving as sales are flowing in at a positive rate.
If you are capable, add the pinterest tracking pixel! When you export your data it will give you a breakdown of exactly which campaigns made sales. Very important!
TL;DR Recap
- 10-20 $5 each 1 day pins
- Take top performing half and bump to $20 each 1 day pins
- Take top performers and scale. Ex: $1K each 10 day pins
- Monitor your tracking pixels!
If you are not promoting pins for your own products and still want to utilize your pinterest network or promoting abilities, I have an affiliate for my clothing site (getonfleek.com) that pays 20% commission on sales and 10% referral commission. Just shoot me a PM or signup for it at the bottom of my website.
