Let's talk promoted pins

Discussion in 'Pinterest' started by survum, Apr 13, 2015.

  1. survum

    survum Junior Member

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    What are you doing to optimize your ROI for promoted pins? I know some of you might not even have access to promoted pins yet, but this would be a good FAQ thread for people who already have a verified account and are experimenting with different techniques.

    Here is my current strategy

    I don't do anything too sophisticated, more or less trial and error then scale. It seems to work well for most any social media marketing platform. I create 10-20 promoted pins, all different items, styles, etc. Now to clarify, I promote unique urban clothing so I have a lot of different options to play with on what works well. If you promote something without so many variations, you may want to try differently styled pins: product on white background, professional shots of your product, reviews, etc.

    So I launch 10-20 promoted pins, but only for $5 each for 1 day. I always schedule mine to start 2 days from when I create my promotions just because pinterest takes a while to approve. After the campaign ends, I go through and check the stats. I see what performed best, what really grabbed attention, etc. I'll then grab the top half of these pins and do another campaign with $20 each, re-analyze, choose top performers then scale up to 1K and keep moving as sales are flowing in at a positive rate.

    If you are capable, add the pinterest tracking pixel! When you export your data it will give you a breakdown of exactly which campaigns made sales. Very important!

    TL;DR Recap
    • 10-20 $5 each 1 day pins
    • Take top performing half and bump to $20 each 1 day pins
    • Take top performers and scale. Ex: $1K each 10 day pins
    • Monitor your tracking pixels!

    If you are not promoting pins for your own products and still want to utilize your pinterest network or promoting abilities, I have an affiliate for my clothing site (getonfleek.com) that pays 20% commission on sales and 10% referral commission. Just shoot me a PM or signup for it at the bottom of my website.
     
  2. uffda

    uffda Regular Member

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    So, this is just to promote your affiliate site?
     
  3. sysco32

    sysco32 Power Member

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    Yep...Not much new here.
     
  4. survum

    survum Junior Member

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    Not really, debated on wether to include it or not but figured if its not intrusive or spammy shouldn't be a big deal. After all, we're all here to make money some way or another.
     
  5. Paper-Boy

    Paper-Boy Elite Member

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    @OP, what kind of CPC's are you getting on your promoted pins?
     
  6. survum

    survum Junior Member

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    I put my threshold at $0.51 but my avg CPC cost is $0.37 while my Effective CPC is $0.32

    I have another campaign that will be ending tomorrow, so Wednesday I can update further. I'm running 20 $5 per day campaigns over a 2 day period.
     
  7. survum

    survum Junior Member

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    @Paper-Boy, I just finished half the campaign and lowered down to $0.17 Avg CPC and $0.16 Effective CPC. This happened because I started pinning content from my largest boards and so I got a lot of extra repins on my non-promoted pins.