This post is split into multiple parts for better reading experience Part I: The Story Hey, I'm cash202 and here is my BHW story. Read and ask me anything. Here on BHW people like to hide behind their avatars and you rarely see who they actually are. It's easy to forget you are dealing with people just like you. So, to break the ice here are a couple of mugshots I'll fast forward to 2010, the year when I quit paid traffic and focused solely on automated SEO, Approximately in spring 2010 (I live in Australia, so it's autumn for our northern hemisphere friends and fall for our American friends) I finally put the system in place that worked really well. I was member of couple of private forums for several years and never even visited public forums. My private forums were mostly full of affiliates pushing paid traffic to CPA offers, and I wanted to find some like minded people to bounce off SEO ideas so around March 2011 I finally joined BHW. The choice was obvious, if you know what I mean. Other public forums (with one exception which I won't mention due to BHW rules) are simply full of shit. I don't know what come onto me, but in April 2011 I simple published my whole ranking system in this post which incidentally became one of the top posts on BHW (I think it's #4 for number of views in Black Hat SEO subforum, after stickies). It it quickly turned into BST and eventually in SEO services business which I am running full time now. This lessons thread is for those who are thinking about going SEO services route, starting BST or doing SEO consulting. I've learned some the hard way, by failing to do it properly. Hopefully you'll find if useful. Some people here might even hate me for posting it but I don't care Let's spill some beans. I split it in few parts, grouped by different aspects of the business, like sales and marketing, customer services, personal tips, etc. Enjoy.