TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
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In the last twelve months, Olivier Meakings tried to address this question for over 200 startups. Not only did he help these companies make much more money, he also learned a lot about high-converting landing pages.
And here are some of the lessons:
Focus on one idea: This is a basic copywriting principle, but many businesses refuse to follow it. On your landing page, focus on one problem you want to address and one action you want users to take.
Focus on your USP: Your unique selling proposition is what sets you apart from the competition. Include it on your landing page.
Place social proof elements above the fold. Also, make sure that these testimonials, ratings, awards, or quantifications are relevant to the user.
Twist the knife in the wound: We're all dealing with problems. But we don't go about our days thinking about them. That is why you should not simply bring up your prospects' pain points. You must expand them and paint a picture in their heads of how these problems are affecting their lives.
Narrow it down: Build a landing page for the most specific persona possible. Then, once you start getting signups, create another landing page for a different persona.
Don’t ask too soon: Nobody will sign up without first understanding their problems, your solution, and your pricing. Tip: Write a list of what a visitor needs to know before they will sign up. Make sure this information comes before your first CTA.
Address objections: You can create a FAQ section addressing the most common doubts at the end of the landing page. But smart marketers address objections before they even arise. The first step, however, is knowing these objections.
Know your stats: Don’t just track your landing page performance. Understand your numbers across your whole funnel.
Source: https://blog.roastmylandingpage.com/landing-page-roasts/
And here are some of the lessons:
Focus on one idea: This is a basic copywriting principle, but many businesses refuse to follow it. On your landing page, focus on one problem you want to address and one action you want users to take.
Focus on your USP: Your unique selling proposition is what sets you apart from the competition. Include it on your landing page.
Place social proof elements above the fold. Also, make sure that these testimonials, ratings, awards, or quantifications are relevant to the user.
Twist the knife in the wound: We're all dealing with problems. But we don't go about our days thinking about them. That is why you should not simply bring up your prospects' pain points. You must expand them and paint a picture in their heads of how these problems are affecting their lives.
Narrow it down: Build a landing page for the most specific persona possible. Then, once you start getting signups, create another landing page for a different persona.
Don’t ask too soon: Nobody will sign up without first understanding their problems, your solution, and your pricing. Tip: Write a list of what a visitor needs to know before they will sign up. Make sure this information comes before your first CTA.
Address objections: You can create a FAQ section addressing the most common doubts at the end of the landing page. But smart marketers address objections before they even arise. The first step, however, is knowing these objections.
Know your stats: Don’t just track your landing page performance. Understand your numbers across your whole funnel.
Source: https://blog.roastmylandingpage.com/landing-page-roasts/