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[lesson] How to optimize social media part 1

Discussion in 'Social Networking Sites' started by emptyzero, Apr 24, 2017.

  1. emptyzero

    emptyzero Regular Member

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    So, you have a new website, made your design, your mobile site, and app and now you are seeking social media :) and you want to optimize it.. here's how !

    This thread discusses the optimization of the company's social media channel, A variety of tools and techniques can be used to maximize reach, relationship, and reputation in the social media space.
    Creating high-quality content, for example, and encouraging others t share the content is one of the most important ways to engage with potential customers through social media. The more interesting, engaging, and informative the content, the more likely it is that customers and others will share the content with their professional or personal networks.

    Consumer engagement plays a significant role in convincing potential customers that the company's product is the best option to satisfy their needs. Compelling content can prompt a potential customer to click on a link to the company's website, to like or share the company's content, to follow company's activities, or to download content provided by the company ( your company/ website / affiliate site etc. )

    Optimize social media for Reach :

    - Content Creation and Distribution plan :
    the content creation and distribution plan provides an indication of the strategies that the digital marketing team will use to build and disseminate good content and helps to understand how social media content and distribution will contribute to the business objectives.
    The content creation plan identifies the type of contetn the business intends to create in order to connect with the target audience, while distribution plan charts how the organization intends to ensure that the created content reaches the intended audience by highlighting the chosen social media channels and dealing how reach will be used to ensure maximum response to the content.

    Example of content creation and distribution plan :

    Microbrewing companies typically identify clearly defined and very specific target audiences for their brands, To attract and draw these audience members into profitable customer relationships, the breweries create and distribute consistently high-quality content that the largest audiences find relevant and valuable. one particular company shows its brand in scenes filled with adventurous and fun-loving people on its blog and other social media platforms because the company is aware that expanding and strengthening network connections is a key factor in ensuring that the created content achieves maximum reach.

    Fitness centers use social media to encourage discussions regarding exercise programs and dietary requirements aimed at health and fitness conscious individuals. They use various digital marketing channels with relevant and engaging content, attracting existing followers and acquiring new ones.

    okay now my hands started hurting me :O
    in part 2 i will talk about Company and Product profiles, Reach metrics and targets for social media elements.

    part 3 will be about tools, advertising in social media and content creation expertise.
    so please tell me in reply if you find this useful or not, and if not, just tell me what's the topic you guys want to know more about :) and hit that little thanx button while you are here :D
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Pretty interesting intro. Keep it coming. Also my advice is to add the additional parts to this existing post - it normally works better than adding parts as separate posts (Which I made the mistake of doing in the past).
     
  3. emptyzero

    emptyzero Regular Member

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    Yea that's what i thought also, it makes it easier to find :)
     
  4. viking011

    viking011 Junior Member

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    Nice and informative post. Keep them coming
     
  5. jamilWinkelbaum

    jamilWinkelbaum Newbie

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    When you refer to "distribute consistently high-quality content" is there a metric used to gauge whether something would fit in this category? For example, would something like spending greater than 3-5 minutes on a page be an indicator of high-quality content?
     
  6. Vladamir

    Vladamir Power Member

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    will be interested to see if there's any tips here to expanding social presence. It's always been a weak point of mine no matter what I post I get very few new likes on my pages so I pretty much abandoned social media except for buying social signals
     
  7. emptyzero

    emptyzero Regular Member

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    time spent on a page is one of metrics used to determine if your fans are enjoying the content.
    By saying " Hight-quality content " this means , Unique, original, well written, and creative, that gives audience both good time and informations that relate in a certain way to the niche you are going after.
     
  8. emptyzero

    emptyzero Regular Member

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    I will try to give that, maybe some tricks would work for you :) yet here's a thing : Never buy random social media signals !