Thank you for your attention and the time given. I have encountered the following problem: I started advertising on US Facebook Ads. The issue is that I spend around $100 per day to promote 4 products where users are required to leave a lead in order for Facebook to charge the money. However, what happens is that $100 is spent every day, but I don’t receive any leads at all. I don’t understand where all the money is going or why I’m not getting any leads. Can someone explain this to me?
Leads Problem
- Thread starter 911form
- Start date
- Dec 6, 2022
- 211
- 179
Review whether it's reaching the right customers you want. Does your product meet customer needs?
Yes, it’s about sales in the auto industry.
- Sep 7, 2024
- 494
- 247
Try using a new account and a new pixel to see if the results change.
it often points to issues like the campaign being optimized for the wrong event, a broken or slow lead form/landing page, poor audienceoffer match, or very high competition in the US driving up costs. It’s also common for new ad accounts or fresh pixels to struggle at first because facebook hasn’t learned who’s likely to convert yet. I’d start by checking whether the lead event is firing correctly, reviewing click-through rates, and making sure the offer and targeting are realistic for the budget, otherwise Facebook will happily spend the money just showing ads without delivering results.
Tino Meta
Junior Member
- Jun 27, 2025
- 112
- 25
Facebook charges based on impressions and clicks, not on the number of leads. Traffic without contact information is often due to a poorly designed landing page, form, or lack of trust.Facebook charges based on impressions and clicks, not on the number of leads. Traffic without contact information is often due to a poorly designed landing page, form, or lack of trust.
Noona Agency
BANNED
- Apr 17, 2025
- 1,355
- 1,457
Bro, Meta charges per impression and click, not per lead. Traffic lacking contact information is often due to poor-quality landing pages or forms.
dinhthap
BANNED
- May 13, 2017
- 40
- 2
$100/day spend with zero leads usually means wrong optimization or broken funnel, not billing issues.
Check:
Campaign objective = Leads
Pixel / event firing correctly
Landing or form loads fast and works
Once those basics are solid, scaling becomes predictable.
Most serious teams also run on stable agency ad infrastructure to keep delivery consistent.
- May 28, 2019
- 280
- 720
If spend is being consumed with zero leads, it’s usually one of three things:
1.Wrong optimization event or broken tracking (pixel/CAPI not firing).
2.Low-quality traffic + weak form/LP flow.
3.Account quality learning poorly from unstable history.
Before scaling, verify events, test a single offer with a clean funnel, and stabilize delivery first.
This is why many serious buyers run lead-gen on established agency infrastructures where data, delivery and learning are more consistent.
Facebook_Marketing
BANNED
- Oct 14, 2025
- 97
- 17
We need to look at your creatives, your lead form, and your product. Either your creatives are poorly made and don't engage your audience, or your product is unpopular and doesn't interest people. It's difficult to answer your question without seeing how you advertise it.
Can you please tell me how I can check if the pixel is set up correctly?
Erminntrude
Newbie
- Aug 2, 2025
- 42
- 16
This usually happens when your ad is getting impressions and clicks, but your landing page or lead form is not converting. Check your pixel/event setup, page load speed, form errors, and make sure you’re optimizing for the Lead event (not just traffic). Also review where the budget is actually spent in Ads Manager (CPM, CPC, clicks vs. conversions).
- May 12, 2023
- 1,678
- 245
Since your ad is newly created, are you using pixels to collect customer information faster?
Sometimes Facebook also has errors in distributing spending accounts but not generating results.
AURURA AGENCY
Regular Member
- Mar 14, 2025
- 350
- 37
Facebook charges based on impressions and clicks, not on the number of potential customers, which could be due to landing pages or lead generation forms not converting.
hyme supan
Newbie
- Jan 26, 2026
- 12
- 3
If spend is happening without leads, it’s usually a tracking or funnel issue check that your lead event fires correctly and the form/page actually submits. Also review targeting and creative relevance, because Facebook will still charge for impressions even if users don’t convert.
networkpal
Registered Member
- Oct 23, 2024
- 94
- 35
Honestly, I’ve tried to explain this to a lot of clients over the years.
People think Facebook ads are easy and that anyone can just turn them on.... that’s really not the case.
Facebook will spend your money whether the setup is good or bad. If the targeting, creativity, offer, landing page, and tracking aren’t aligned; Sadly it's just gonna be a total waste of money, time and energy.
I suggest you let an expert in the field help take a look at it.
- Jan 11, 2024
- 446
- 158
Facebook charges per click, not per amount you pay for leads. The reason you're not finding leads might be that you haven't correctly identified your target audience's needs and age group. The lack of leads could mean you haven't accurately identified their needs and age range.
- Aug 19, 2024
- 190
- 63
To avoid wasting more money, you need to make changes. Use an account with a clean advertising history, switch to a different page, and try the ad again.
E98B. Marketing Agency
Away until September 2026
- Apr 17, 2025
- 589
- 243
Bro, this happens when ads get impressions but the landing page doesn't convert. Check your pixels, page load speed, form errors, and optimization for the Crawl event. Also, check your budget in Ads Manager (CPM, CPC, clicks vs. conversions).