First time caller, long time listener to BHW. I am buying leads for my business from a broker. I am looking to automate my research on these leads using the basic data provided in the preview list. Let me explain the situation: Led source generates very high-quality leads, ready to buy now. The lead broker sells these hot by "previewing" the needs of the lead -- providing the First Name, Last Initial, and Zip Code for each lead. Each "hot leads preview" is available for 2 hours, or until someone buys that particular list. Price = $700 for 100 qualified leads. Closed sales average $80 from this broker's leads or $1200 from 15 closed sales. I'm making a profit, but its tiny after paying for the lead/overhead. Previews are true to the leads purchased, I know it's 100% real actionable data. I've bought 4 lists and closed on average, 15 sales per list. Frustrated, I tried using a reverse lookup of a few of the leads from their teaser list. I turned up several successful results in my reverse lookup search. Very time consuming. Is there a way to automate this research?