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Landing Pages vs Direct Linking

Discussion in 'Adwords' started by darkface, Mar 25, 2010.

  1. darkface

    darkface Senior Member

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    Hey guys,

    Straight at the beginning, I am not an Expert on Adwords and I did not start this thread to give but rather to seek advice.
    My question is, what do you think is working better on Adwords, Landing Pages or Direct Linking?
    Before I'll let you express your opinion on it, here is what I am currently thinking, but yet again this is only my personal thought and I'd like to see yours, with explanation though please.

    I will start with listing the positives and the negatives that I see first.


    Landing Page:

    Positives:

    If well made they can boost your convertions significantly as you are giving people reasons to actually buy, or do what you want them to do after they click on your affiliate link.

    You wield control over your Adwords Quality Score as you decide the wording and layout of your page.

    For some projects such as Acai or Teeth Whitner they can be essentiell as the default landing pages of the offers are often not good enough a call to action, as well as because people want to do some research first, see the reason others believe into the product before they actually buy.



    Negatives:

    When of low quality they can easily put a lot of clicks to 'waste' as many people won't end up clicking on you're affiliate link as to see the actual offer you want them to complete and hence are able to limit your ROI significantly.

    They can cost you a lot of money in design, time, server costs etc.

    You have to create hundrets of them for different keywords in order to be on the top for your Quality Score.




    Direct Linking:

    Positives:

    No money has to be spent on the Offer except the click costs. This can be usec to easily access whether an offer is profitable.

    No clicks are put to a 'waste' as all clicks go straight to the offer.

    Direct Linking can increase your quality score significantly if you are not good with Landing Pages. No Landing Pages have to be created but through the cloaking google will believe any page you show it would be the landing page. Hence you can create several adgroups with several thousand keywords and just do a bit of research and take the best site out of the google serps and show it as your landing page for the relevant keywords and so increase your Quality Score significantly.


    Negatives:

    The only call to action you personally can create is the one in the Advertisement, you cannot give the buyer further reasons why to actually do or buy a product after they clicked on the advertisement.



    Sum up:

    I personally believe that both have their pros and cons, I think that direct linking should be used to find a profitable campaign. It can also be used to promote offers of other languages as all you need to design is the ads, you do not need to design an entire landing page in that language.

    I also think that if you strike gold with direct linking you should create a landing page and test that as well to see whether you can even increase the convertions with your own personal calls to action on your landing pages.

    I think that for some campaigns such as Acai, so campaigns where users really want to see some reasoning as to why to buy, or complete the offer, Landing pages are crucial to give them the reasoning.


    What is your guys thinking about that? Again the above was just my personal view and ?I am intrested to see what the Guys who make big bank with adwords every day think.
     
  2. Tantalus

    Tantalus Registered Member

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    Location:
    Right in front of the damned computer..
    Home Page:
    With direct linking, do you use a domain of your own and redirect? Can you tell me what you mean by 'through the cloaking'?
     
  3. Off3rz

    Off3rz Registered Member

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    If u r planing to do some SEO for this campaign then u r loosing the opportunity to flip the domain that has ur landing page on in the future.

    In my opinion; landing pages are not as good as the product's website in the eyes of the consumer but still they r widely used because of the ability to increase the targeted keyword density in the page and do SEO for it with that advantage.

    Of course your mileage may vary...
     
  4. darkface

    darkface Senior Member

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    Well it is not mandatory to have your own landing page like that. When you cloak your PPC like I do you can take any site out of the google Serps (that has not already PPC on it) and take it as the page that is shwon to google while the actual people who click the advertisement get to the real page. In that way you can just choose the pages that have a good keyword density already, with a bit of research you always find good ones.

    I though agree that in that way I cannot flip the campaign.
     
  5. morgi666

    morgi666 Registered Member

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    darkface, I have some experience with PPC and maybe we could team up with some good ideas ;) PM me if interested
     
  6. Zozja

    Zozja Registered Member

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    Hey darkface,

    How do you do this cloaking you're talking about. Sounds very interesting!

    Zozja
     
  7. mrodriguezo

    mrodriguezo Registered Member

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    How long are u using cloacking + adwords -direct link-? How do u pass / avoid human review (from Google)?

    It looks interesting, could you please share a summary of your method?

    Best!
     
  8. darkface

    darkface Senior Member

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    I've been doing it for some time now. But that wasn't really the point of this thread. The point was about was about your opinion which is better, direct linking or landing pages. I am not allowed to discuss or disclose any information about my direct linking script as its not my own work and I only purchased it (don't ask me for the name of the guy who sold it to me, he doesn't want it given out). So can we please get back to the actual topic of the thread?
     
  9. senso851

    senso851 BANNED BANNED

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    I will have to add a pro to the Landing page :)
    If it made you money,you can flip it in the end.
    That's also a profit
    Let's say if you have traffic stats and 100$ per month earnings prooven you could sell for 500$ :)

    PM me if you have some questions on that :)
     
  10. devaeclectic

    devaeclectic Newbie

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    Hey darkface, its nice o see someone using cloaking successfully... How do you manage referrer issue when you use direct linking?..Sorry i know its out of topic:(
     
  11. devaeclectic

    devaeclectic Newbie

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    How do you find the site from google serps which is not using PPC ?