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Landing Pages & Targeted Pages

Discussion in 'Local SEO' started by acidol2, Nov 30, 2016.

  1. acidol2

    acidol2 Supreme Member

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    Hey guys, I had some confusion on an area with Local SEO.

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    Was hoping some members can shed some light on the subject for me.

    So I already know about landing pages. When someone visits the homepage of your site, and they're greeted with your fabulous landing page thats designed to convert those views into sales or direct them throughout your website. I get that part.

    What I'm more confused about is Targeted Pages.

    Say you have your service, for example a Clothing Store in Atlanta Georgia, they obviously sell Clothes. Shirts, Belts, Pants, Shoes, Socks, you name it. A fashion store if you want to call it that.

    Now, they want to rank for their services, which would be say, Clothing Repair, Tailoring, Custom Shirt Designs, Clothing Cleaners, etc.

    The Classic approach obviously would be to make separate pages for all those services, and have them targeted with local keywords like "Cleaners in Altanta" or "Atlanta Tailors". Even just basic keyword targeting for the service itself while throwing in local tags like the city and state a few times in the content without having to include actual local keywords, like the ones listed earlier, would work too. As well as mixing it up with photos, videos, testimonials, reviews, you know, the works.

    Now here is where my actual problem lies. Those are easy local options that are the bare basics. But what about for certain product types? Like say that store has Bracelets for example, an accessory for the clothing.

    Take the keyword "silk bracelets for women" as an example, or something like it that wouldn't have too much competition. This obviously isn't a local keyword, and when you google it, local results don't show.

    The client in this hypothetical example wants to rank for that keyword, because they have new accessories that want to sell. But since it's not a local keyword, can you still rank for it?

    Would you still make targeted pages in the same way you would for your services? The whole site would be targeted essentially for that one city, so would it even make sense to try and rank for a national keyword like that, that isn't specifically local?

    Of course, you can try something like "atlanta silk bracelets" as the target keyword. But since the landing page for that specific product would be made the same way as the service page, simply including the location of the store in the content a few times would be enough for the local aspect of things right?

    Since it's a store, I wouldn't be trying to rank the actual "shopping" page where you add items to your cart and shit, but specific pages setup for main products. Those pages essentially would sell the shit out of them and engage buyers and convince them to go shopping on the actual shopping page. Just like the service pages for local services.

    Not trying to confuse anyone, but my main point to this is, I want to know if you can also set up target pages not just for local services, but for main/specific product types that aren't local but instead national keywords. That way you not only pop up for people who are in the same area as your business who need your service and product, but if someone in a whole other state was looking for a product, that you happen to sell, you'd still pop up for them as well.

    Hope someone can shed some insight on this for me. Thanks!
     
  2. acidol2

    acidol2 Supreme Member

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    Anyone? C'mon now.
     
  3. acidol2

    acidol2 Supreme Member

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    Pretty sure someone can help me answer this...
     
  4. KleponPink

    KleponPink Newbie

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    Hi,
    How about this: use keyword "state and product" for example "Georgia silk bracelet". You can put the keywords in the article as anchor text or title tags or alt image. I commonly mix some keywords on one page. The state keyword may have many competitors.
    If not, you can rewrite the article, article A with Atlanta and B with Georgia and get it featured on another website.
    Does it answer your question?
     
  5. acidol2

    acidol2 Supreme Member

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    Not really, no.

    I wanted to know if you have a website that's primarily focused and build for locally targeted keywords, can you still have pages that target generic national keywords. For example, product keywords like the one I used.

    I dug a bit deeper, and figured it be pretty much similar to e-commerce keyword research in a sense.

    But I want to get this confirmed, or at the very least some opinions on it.