I've been running a small web design company for the past few years and have had reasonable success in my local area. I'm a qualified Graphic Designer so it's great to do something that I enjoy for a job. I always looked at it as a way to pay the bills, and never got too focused/excited on creating a sustainable business. I took a bit of time off (about 8 months) and have definitely come out with a new outlook towards running a business. Let's just say I'm focused, engaged and moving in the right direction. In less than a month I have successfully rebranded the company and am building a reputation around the local area once again. An old client of mine, whose site I continued to maintain whilst I was taking time off from work, has requested my skills for what I consider to be a dream project. Together, with a local business partner, they have started a new local community group and want to outrank a much disliked competitor in the area. The competitor has the domain locationaccommodation.com.au and has very much captured the market and Google rankings. They are disliked in the community as they have capitalised on this and charge obscene amounts of money to list on their website. My initial thoughts was that it would be a lot of work and effort to achieve this with a new domain and starting from scratch, however I set up a meeting to discuss a plan of attack and to see if it was a viable project to work on. To my surprise, I was informed that they currently own the domain location.com.au and has a Domain Age of 6. I have been given permission to set up the site 100% as I feel is necessary and can charge my clients what I want so long as it's self sustainable in it's early months. In other words, it needs to make money to cover my costs. Paid advertising is no doubt the most obvious of paths to go down seeing as it's a local community web site, however I was wondering if anyone on here has created a similar site or if anyone would like to jump in with their two cents (no pun intended), be that positive or negative. I'd love to keep this thread updated as it's my first serious project with my new company, and will put to test my skills in Design, Development and SEO. The keyword "[location]" currently gets 12,000 broad searches with medium competition and 1,600 exact searches with low competition. The keyword "[location] accommodation" currently gets 1,900 broad searches with high competition and 8,800 exact searches with high competition. I already have my clients first web site ranking on the first page of Google for this search term with only on-site SEO completed at this stage.