So setting up geo-targeting is easy. But can some experienced ppc'rs chime in oh how to effectively bid? Like if I'm promoting a eye doctor, simply bidding on eye doctor will bring clicks but not that targeted. Or for a dentist, just bidding on dentist puts the ad up a lot but few clicks and not that targeted. Like use phrase or exact? Use dynamic keyword? Etc Id appreciate any help here in the thread or via pm/Skype.