keywords advise !

sleepy99

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Hi ;

What is the best to get high convertion results and don t wast on unwanted key words .

Broad or phrase or exact .

Thank you
 
Phrase
but "Modified Broad Match" is great sometimes too. (Using a + modifier)

Strict broad match (normal broad) is only good if you like giving money to Google.
 
Seriously depends on your goal, what you trying to achieve here. Generally broad match wastes money like anything. Go for exact if your per click cost is high.
 
The hierarchy of conversion rates for keyword match type is :

Exact Match > Phrase Match > Broad modified

If you already know what keyword is converting then use Exact Match, if not, you should start with broad modified, then add converting keywords as exact and phrase match.
 
The hierarchy of conversion rates for keyword match type is :

Exact Match > Phrase Match > Broad modified

If you already know what keyword is converting then use Exact Match, if not, you should start with broad modified, then add converting keywords as exact and phrase match.
Thank you
 
Step 1: Spend money on a broad match to get keyword ideas.
Step 2: Pick few main and few supporting keyword from the search term report.
Step 3: Choose match type according to your needs.

But things matter a lot from industry to industry and market situation.
 
If you are small or medium sized company its better not to go with broad match instead you can go with broad match modifier, phrase match and exact match.
 
I like phrase match, focusing on buyer related kws with a strong negative kw list
 
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