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keywords advise !

Discussion in 'Adwords' started by sleepy99, Mar 26, 2020.

  1. sleepy99

    sleepy99 Registered Member

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    Hi ;

    What is the best to get high convertion results and don t wast on unwanted key words .

    Broad or phrase or exact .

    Thank you
     
  2. failcode

    failcode Registered Member

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    for me, phrase
     
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  3. Jaz

    Jaz Regular Member

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    Phrase
    but "Modified Broad Match" is great sometimes too. (Using a + modifier)

    Strict broad match (normal broad) is only good if you like giving money to Google.
     
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  4. extreme90

    extreme90 Senior Member

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    Phrase Match with Negative match should work out for the most. However, I suggest using modifier to find buyer keywords and then eventually shift to phrase match.
     
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  5. theconverselad

    theconverselad Registered Member

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    Seriously depends on your goal, what you trying to achieve here. Generally broad match wastes money like anything. Go for exact if your per click cost is high.
     
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  6. sleepy99

    sleepy99 Registered Member

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    Thank you .
     
  7. ortobot

    ortobot Newbie

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    The hierarchy of conversion rates for keyword match type is :

    Exact Match > Phrase Match > Broad modified

    If you already know what keyword is converting then use Exact Match, if not, you should start with broad modified, then add converting keywords as exact and phrase match.
     
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  8. sleepy99

    sleepy99 Registered Member

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    Thank you
     
  9. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    I would go for a mixture of both
     
  10. destination-target

    destination-target Regular Member

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    Step 1: Spend money on a broad match to get keyword ideas.
    Step 2: Pick few main and few supporting keyword from the search term report.
    Step 3: Choose match type according to your needs.

    But things matter a lot from industry to industry and market situation.
     
  11. Elvlin

    Elvlin Jr. VIP Jr. VIP

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  12. Digixhub Information

    Digixhub Information Newbie

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    If you are small or medium sized company its better not to go with broad match instead you can go with broad match modifier, phrase match and exact match.