So what are the basic parameters for an awesome keyword? I hear some people say that you want your keyword to get 20000 unique searches a day. Is that exact or broad? Because I've been testing golf niches around in market samurai, and no keywords I can gather reach over 10000 exacts a day except for just plain "golf" which gets 160000 exacts. I'm kinda dumbfounded, I'm like "Well, if these impossible keywords are only getting 10000 searches, then why do people on this forum claim their are 20000 a day, easy keywords?