noob question here. I am using google adwords to find easy keywords to rank for based on the 'competition level'. I found a good keyword with plenty of visitors and 0 competition on adwords but in practise it has been extremely difficult to rank for this keyword or even get into the top 10. What am I doing wrong? What are you guys using to do your keyword research? what is adwords exactly, and is it supposed to be used in this way? what is the best way to find easy keywords to rank for etc? are their tools available that are more effective than google adwords?