Doing keyword research for my e-commerce websites with the purpose to choose right amount of right keywords to work on every site. 4 e-shops: 1) men and women clothing categories 2) men and women clothing categories 3) men clothing categories 4) women clothing categories So what I did is get the list of keywords from google keyword planner, with some data. Please help to figure out: how many keywords I should take for every shop. How should I choose the keywords? Also I do not want my sites to compete with each other, so how should I choose the keywords right to get most of it? TKS!