I am in this SEO field for a pretty long time and one of my friend working in a SEO firm asked me to have a look at this new site Code: www.warlockmedia.com/ My friend who has been working in a project with his team to rank for the keyword term "SEO Company UK" has found some difficulty since 3 months and yet below 25th position. And all top 10 sites that are ranked for this keyword have some good backlinks, good domain age and a decent On-page optimization. It is not easy to rank for this keyword so easily and these guys which i have mentioned above have ranked for this competitive niche very easily and now on the 2nd spot. They are just launched,new domain and just 3 backlinks. How the hell did they get up there? The funny part is my friend has mailed them saying that he has a site and he wanted it ranked. In reply they have asked for 2 options whether you wanted it rank with backlinks or without backlinks. As far as i am concerned to rank for a compeitive niche you need some good backlinks. And i am very curious to know how did this people rank quickly with no backlinks and what does it mean they saying"You want to rank without backlinks". When my friend has asked how would you rank without backlinks they have said "No Thank you" . Any clues how they did it?