keyword question...does singular or plural matter?

jdog37 said:

I have a longtail that I want to promote.
The singular (lets say dog) has 7610 competing pages in "quotes" and 8100 monthly searches according to G's keyword tool. But only has 3 adsense ads on the right hand side.

The plural version (dogs) has 2510 competing pages but only 1000 searches. But it has 8 ads on the right hand side.

If I target the plural (dogs) will I still rank for the singular (dog) as well?

When typed into G with "quotes" the top 10 ranking sites are different for each keyword version.

What's yall expert opinion? Thanks!

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jdog37 said:

Thanks....I thought so but was thinking I had read that it didnt really matter and using the plural would get you the single automatically.

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almir said:

it does, of course. I've seen few cases where search results are even case sensitive

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shm03 said:

Firstly I would go for the keyword which is more relevant to what you are trying to do.

if someone typed in say "ipod" they are probably interested in what an ipod is, they don't have much knowledge about them and they just want some more info.

if someone typed in "ipods" they probably have some knowledge of ipods and maybe interested in buying one, or are looking into buying one.

So yes plurality does matter and target the keyword which is most useful for what you are doing.

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