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keyword question...does singular or plural matter?

Discussion in 'White Hat SEO' started by jdog37, May 25, 2009.

  1. jdog37

    jdog37 Power Member

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    Occupation:
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    I have a longtail that I want to promote.
    The singular (lets say dog) has 7610 competing pages in "quotes" and 8100 monthly searches according to G's keyword tool. But only has 3 adsense ads on the right hand side.

    The plural version (dogs) has 2510 competing pages but only 1000 searches. But it has 8 ads on the right hand side.

    If I target the plural (dogs) will I still rank for the singular (dog) as well?

    When typed into G with "quotes" the top 10 ranking sites are different for each keyword version.

    What's yall expert opinion? Thanks!
     
  2. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    As the results of your searches show, plurality does matter. This is especially true if you are trying to penetrate a pre-existing competitive keyword space.
     
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  3. jdog37

    jdog37 Power Member

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    Thanks....I thought so but was thinking I had read that it didnt really matter and using the plural would get you the single automatically.
     
  4. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    In some cases, you will get both. In most, you will not. This is especially true with Google.
     
  5. jdog37

    jdog37 Power Member

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    Well I'm hitting the singular version...With that search volume and 2 ezine articles on page 1 (3rd and 4th) I think I might stand a chance.
    Gonna try linkwheel approach and a bit of article stuff too.
    Thanks for ya help and if you could offer any advice I would appreciate.
     
  6. almir

    almir Power Member

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    it does, of course. I've seen few cases where search results are even case sensitive
     
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  7. jdog37

    jdog37 Power Member

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    Hmm...Never thought of that but I know some people that keep caps lock on all the time.
    Might be something to check into. Thanks!
     
  8. shm03

    shm03 Regular Member

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    Firstly I would go for the keyword which is more relevant to what you are trying to do.

    if someone typed in say "ipod" they are probably interested in what an ipod is, they don't have much knowledge about them and they just want some more info.

    if someone typed in "ipods" they probably have some knowledge of ipods and maybe interested in buying one, or are looking into buying one.

    So yes plurality does matter and target the keyword which is most useful for what you are doing.
     
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  9. jdog37

    jdog37 Power Member

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    Both are pretty relevent I think...Basically meaning the same thing except for the 's' at the end.
    What threw me a bit was the number of ads for the different keywords.
    8 for the less searched and least competitive and only 3 ads for the more searched.
    But look at the stats in the op......8100 per month as opposed to 1000.
    I guess I should target both or something (this research shit gives me a headache)....thanks