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keyword qualified but not scoring on quality

Discussion in 'Adwords' started by Jessff, Jun 26, 2018.

  1. Jessff

    Jessff Newbie

    Joined:
    Jan 19, 2017
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    Gender:
    Female
    Hello everyone, I'm having trouble understanding why my adwords ads are not running, and most keywords do not show any quality scores. Their status shows qualified but when I hover the mouse on it it shows 3 types of message:


    1- Another creative in the ad group was selected instead. It is also possible that it has been rejected for other reasons.

    2- Although your ad is showing, it does not rank high enough to appear on the first page of search results

    3-
    his candidate is currently not triggering the display of ads on Google because of the low ad rank. Ads are ranked based on your bid and Quality Score


    I followed all the procoloco of having the keyword in the ad header, I created for each keyword a specific ad, I added extensions, my landingpage contains words related to the ad but even so 90% of the keywords do not have score and are not appearing in the searches.

    The keyword that i chose show in the keyword planner over 5% CTR, they have between 100 - 1k,
    1k - 10k search per month

    my setting are maximize clicks with budget to 7 reais p/ month which is pretty high once that the word have a max. of 2.80 ppc

    does anyone can help me?