Couldn't find any related thread where this has been mentioned so I'm creating this one now. So long story short, I ordered a keyword. Built a site related to that keyword. Wrote a few articles about it. Then I noticed just not that no matter how many times I search in on Google Keyword planner, same result appears. From 1000+, its down to 40. Does this really happen? Are there keyword providers you know that sells keywords that are being searched all through?