Keyword difficulty

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chrono123

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Hi all,

How do you know which tool to trust for keyword research? I found a keyword using Moz that seems to have promise. It has 30k-70k monthly searches, a Competition score of only 18 (really low), and an 84% organic CTR. I found a good PMD to purchase on Godaddy, but did further research on other sites and saw that on SEMRush the competition was up to 69.01% (moderate).

I found this type of large discrepancy in quite a few keywords that I researched using the two tools. Have you experienced this? If so, how do you make the decisions, which tools are most accurate, and do you think this is a feasible keyword for a first attempt at SEO? The 18 on Moz was the lowest competition score I've seen so far, but I'm hesitating due to the higher SEMrush competition score.

Thanks for the help!
 
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I have used kwfiner for the longest time and I find it accurate and works well for me. Check it out it had both paid and free options
 
All the tools have massive difference in scores etc. I tend to use KWFinder along with other tools. I find it is useful as a quick filter then I do manual serp checks. KWFinder does have a lot of downsides to it though. It's insanely expensive considering what it does (keyword suggestions are just taken from Keyword Planner) and their competition score is not freshly updated. Thus if you import 500 keywords you're going to need to click on each one manually to allow it to calculate a score, low usage available also. Using search operators is very useful.

For example entering:

intitle:"your keyword"

Will show you the number of pages with your keyword in the title (thus likely competing with you). Quick way of measuring up competition.

You mentioned your new to SEO. Here are a few tips.

  1. Make sure your keyword has a purpose. For example for affiliate sites you want to be targeting buyer intent keywords such as: best X, top X, X reviews etc. As this traffic will convert better.
  2. That's a high monthly searches number. If competition is low then that suggest 2 things. 1) the keyword has no buyer intent and thus people are not bothering to rank for it. 2) it truly is a low competition keyword. That type of searches for an Amazon affiliate keyword would be considered very hard to rank if it was a best keyword. For example something like best mattress will be extremely difficult to rank as it's highly comoecompet with lots of pages competition for a top 10 space.
  3. Metrics mean nothing. They are third party numbers (for example DA/PA). These numbers are made up and are fairly irrelevant as they can easily be manipulated and they are not a metric Google uses in its algorithm so they are not an accurate measurement of competition.
  4. Use common sense. Go for keywords with low (300 or lower) intitle number and do a quick check on top 10 results. What sorts of pages/domains are ranking. Is their content optimsed for the keyword or are they ranking just because of their authority? Don't bother trying to rank terms like buy X if ihe top results include pages like Amazon and WallMart.
  5. Go for low hanging fruit. Keywords with 1000 or less searches a month. These are often overlooked by bigger sites and therefore are lower competition and brilliant keywords to focus on. 20 articles of 1000 monthly searches and your soon at a 20k monthly searches except with lower competition keywords and not just 1 keyword and 1 page.
 
Thanks a lot for both of the replies/advice!



Holzr said:
  1. Go for low hanging fruit. Keywords with 1000 or less searches a month. These are often overlooked by bigger sites and therefore are lower competition and brilliant keywords to focus on. 20 articles of 1000 monthly searches and your soon at a 20k monthly searches except with lower competition keywords and not just 1 keyword and 1 page.
Click to expand...

Holzr, thanks a lot for the detailed advice. Doesn't one want to optimize for 1 page instead of splitting resources between 20 pages/articles? For example, I'd imagine a PBN or Web 2.0 links would attract attention if the PBNS/blogs were all linking to multiple pages from the same site. How would you optimize 20 articles at once, other than simply doing on-page SEO?

I suppose this method would naturally help with ranking for higher competition keywords as well, as your site gradually builds authority as a whole.
 

Thanks for this. I have a question. What would you estimate the golden keyword difficulty is such that the page would rank only with on page SEO? 10? More? I found a good 1100 search keyword with estimated 38 difficulty, saying ''still easy''. Is this worth going for?
 
I tried Google keyword search, it's helped me a lot. Try once. You have so many other keywords softwares available. But Google keywords tool is good.
 
My personal opinion is Keyword difficulty is just a combination of the Metrics better check the competitor website, content quality and backlink profiles
 
Holzr said:
All the tools have massive difference in scores etc. I tend to use KWFinder along with other tools. I find it is useful as a quick filter then I do manual serp checks. KWFinder does have a lot of downsides to it though. It's insanely expensive considering what it does (keyword suggestions are just taken from Keyword Planner) and their competition score is not freshly updated. Thus if you import 500 keywords you're going to need to click on each one manually to allow it to calculate a score, low usage available also. Using search operators is very useful.

For example entering:

intitle:"your keyword"

Will show you the number of pages with your keyword in the title (thus likely competing with you). Quick way of measuring up competition.

You mentioned your new to SEO. Here are a few tips.

  1. Make sure your keyword has a purpose. For example for affiliate sites you want to be targeting buyer intent keywords such as: best X, top X, X reviews etc. As this traffic will convert better.
  2. That's a high monthly searches number. If competition is low then that suggest 2 things. 1) the keyword has no buyer intent and thus people are not bothering to rank for it. 2) it truly is a low competition keyword. That type of searches for an Amazon affiliate keyword would be considered very hard to rank if it was a best keyword. For example something like best mattress will be extremely difficult to rank as it's highly comoecompet with lots of pages competition for a top 10 space.
  3. Metrics mean nothing. They are third party numbers (for example DA/PA). These numbers are made up and are fairly irrelevant as they can easily be manipulated and they are not a metric Google uses in its algorithm so they are not an accurate measurement of competition.
  4. Use common sense. Go for keywords with low (300 or lower) intitle number and do a quick check on top 10 results. What sorts of pages/domains are ranking. Is their content optimsed for the keyword or are they ranking just because of their authority? Don't bother trying to rank terms like buy X if ihe top results include pages like Amazon and WallMart.
  5. Go for low hanging fruit. Keywords with 1000 or less searches a month. These are often overlooked by bigger sites and therefore are lower competition and brilliant keywords to focus on. 20 articles of 1000 monthly searches and your soon at a 20k monthly searches except with lower competition keywords and not just 1 keyword and 1 page.
Click to expand...
Awesome Tips mate
 
kwfinder has become number 1 for keyword difficult stats.

href has been number one for scrapping others backlinks .

moz has been number 1 for tf trust factor stat

longtail pro best for longtail keywords.

as you can see we use the best apps for all diffrent stats to get the best results .

good luck.
 
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