A lot of people think that keyword competition simply means the number of other websites targeting the same set of keywords.
While that's definitely part of the equation, keyword competition analysis involves something more than that.
You also have to pay attention to the nature of theme of the keywords.
It may seem that a lot of these websites are targeting the same keywords as you, but you have to look at the intent behind those keywords.
It may turn out, that for a certain range of intents or consumer decisions, you might not have that much competition at all.
A lot of people tend to overlook this fact.