Hi my apologies for asking such a daft question but I am currently looking at keyword competition in google adwords. The one I had my eye on, which also has an exact match domain available has 22 global monthly searches, which yes is pretty damn poor. In the competition column it just has a " - " . Does this hyphen basically mean it has no competition and I can just shoot to the top with it? Also what is the best way to go, I want to do this 100% white hat.