Key iGaming statistics in Africa

Currently, Africa seems like a profitable GEO for many brands. Let’s check out the stats on the growing number of iGaming users in Africa:

Online sports betting is the most popular, with 8 million users.
Online casinos are in second place with 4.1 million users.
Online lotteries are third with 2.1 million users.

Besides, the audience for online sports betting has grown by 2.6 million users over the past 5 years. It is expected to continue growing and reach 9.9 million by 2029.

Given the increasing popularity of iGaming in Africa, particularly in online sports betting, how do you think brands can best capitalize on this growing market? What strategies or marketing approaches would be most effective in engaging this expanding audience?

Yes Indeed. But why not India if you talking about popularity