direct linkingFirst, are you taking them to a landing page to get email addresses or is that direct linking?
Hmmmdirect linking
Hmmm
Consider using a landing page, really. You'll make more money in the long run and have people to buy from you over and over again
But
if you're still keen on direct linking, make sure you appeal to their pain points
like, why would somebody want to lose weight?
Because they want to improve their looks, or to have a more healthy lifestyle to enjoy their time with their friends and family (and not die suddenly of a heart attack)
Remind them of why they're seeing your ad. Because they are trying to solve a problem, and you can offer the solution in a easier way than the mainstream methods they might have tried already. You'll have to do some research to know your public and find a good angle.
thank you so much for your helping & your adviceLanding page is one of the main thing here. Getting your visitors to the landing page is very important then direct linking.
thank you so muchUsing a landing page can increase/decrease the amount of your reputation.
If you don't have any doubts about your product, a very well designed landing page will improve your conversion rate and your reputation at the same time.
By looking into the definition of landing pages, you'll notice landing pages can usually have two type of goal:
In your case, you might try to use a click-through (if you don't want to build an email list) landing page which consists of some teaser materials like images, videos and etc. and a simple one-click checkout button to take advantage of user's credit-cards before they start having doubt about buying your product.
- Lead Generation: Usually tries to create a lead list
- Click-Through: Tries to convert the visitor to paying user