1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Just bought a PR4 financial site

Discussion in 'Black Hat SEO' started by thesadshow, May 19, 2013.

  1. thesadshow

    thesadshow Registered Member

    Joined:
    Apr 19, 2013
    Messages:
    58
    Likes Received:
    9
    I just bought a financial site with a 6 year old PR4 domain. The articles are all very old and basically useless, so my plan is to restructure the site entirely and make completely new content.

    Will it hurt the site / domain's pagerank and other factors if I totally redo the site? Under the same niche obviously. Or should I somehow keep the current content stored somewhere hidden and then make only the new categories and content visible to users?

    I want to do this right and don't want to mess up how much G likes this site at the moment.
     
  2. ghassan1988

    ghassan1988 Regular Member

    Joined:
    Jan 12, 2010
    Messages:
    304
    Likes Received:
    155
    Keep the old content, and post new articles to your home page.
     
  3. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 21, 2010
    Messages:
    1,867
    Likes Received:
    1,232
    You'd be crazy to remove the old content that Google has taken into account with its PR status.
     
  4. tranza

    tranza Power Member

    Joined:
    Jan 9, 2012
    Messages:
    599
    Likes Received:
    115
    404 error are a nightmare, keep your content like it is.
     
  5. reallife

    reallife Jr. VIP Jr. VIP

    Joined:
    Apr 2, 2010
    Messages:
    2,176
    Likes Received:
    531
    What I've done is leave all the content on its old pages, and made a new homepage that links to the old homepage with a single link that says "archive site" - no other links to the old content on the new homepage.
     
  6. thesadshow

    thesadshow Registered Member

    Joined:
    Apr 19, 2013
    Messages:
    58
    Likes Received:
    9
    Interesting. I don't like how the site is done and I want different category types, so this sounds like the best option for flexibility since I obviously need to keep all of the old content. The old content is useless crap that I pretty much want unseen so I like this, thanks.
     
  7. SEO_Alchemy

    SEO_Alchemy Senior Member

    Joined:
    Sep 8, 2012
    Messages:
    1,134
    Likes Received:
    1,213
    Location:
    USA
    Yea, deleting all the old content will destroy all your PR and your rankings now and in the future. You would have ridiculous amounts of broken links considering this is an old domain with PR 4, so its going to have an existing backlink profile, plus all the content you were being ranked on will be gone. You can 301 the entire site to a brand new domain which many companies do when re-structuring/expanding and is a completely natural move to google, but you will loose quite a bit of link juice and certainly all the rankings will be gone, and you would have to essentially re-rank all the keywords with new content. Best move is as the other have pointed out, just build on top with a new homepage... you can choose exactly what you want to show to your users. Just put a little link "main keyword archive" in the footer or somewhere inconspicuous, so that your still linking to all that content, and build away. You now have an authority aged site :)
     
  8. rasmusk

    rasmusk Senior Member

    Joined:
    Oct 4, 2012
    Messages:
    905
    Likes Received:
    362
    Occupation:
    Bypassing IRA
    Location:
    Cayman Islands
    That said, if you're going to delete the old content, you need to 301 the old URLs to the homepage, to keep the PR. Theres an plugin for wordpress, which is very handy, it is called 404 redirection.