Juice may prevent you from ranking on Google

rodrigo della rovere

rodrigo della rovere

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Good morning, I have a major doubt. My website has many pages, and a lot of them do not receive traffic anymore, but they still have internal links pointing to them.

By keeping these old pages, could I be losing juice to unnecessary places? Is it worth deleting the pages and setting up a 301 redirection, or if I do that, could I be disrupting a page structure that Google already knows and worsen the situation?

I would appreciate anyone's opinion on this matter. Thank you.
 
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Are we talking about a site with thousands of pages, or say under 100? If it's in the thousands, and those pages haven't received any traffic in the last 3 months I'd delete them, set up 301 redirection to a different relevant page, or if there's no suitable alternative then the home page will do.

In either case, you won't be losing juice per se - the days of pagerank sculpting are behind us - but having a bloat of pages may effect your site's spidering and thus indexing, so pruning the non-performers may help with index coverage.
 
Just delete those pages and set up 301 redirects properly. But it might take some time to work, depending on how quickly the crawlers are performing.
 
I'd say it depends on the pages they link to.

Are those internal links and topical authority helping other pages receive traffic.

It's not just the link that's a ranking factor, but also the content on the page.
 
If the content is useful, you should keep it. It will help to build the topical authority.
But if the content is off topic or you have a multi-niche site, deleting content would help.
 
Steptoe said:
Are we talking about a site with thousands of pages, or say under 100? If it's in the thousands, and those pages haven't received any traffic in the last 3 months I'd delete them, set up 301 redirection to a different relevant page, or if there's no suitable alternative then the home page will do.

In either case, you won't be losing juice per se - the days of pagerank sculpting are behind us - but having a bloat of pages may effect your site's spidering and thus indexing, so pruning the non-performers may help with index coverage.
Click to expand...
in my case it is a site with more than 500 pages and about 350 to 400 k of access, where the internal links complete the articles because the site is niche. However, there are pages that no longer have access, but as I mentioned, these pages without access complement other pages.

My doubt in deleting has always been this, how is the topical authority since I am deleting pages without access but that complement other pages
 
the old pages serve more as a complement to the subject of other pages, as they no longer receive access. But my doubt is exactly what you commented, deleting more than 100 pages from the site, how will my topical authority be?
dandan594594 said:
I'd say it depends on the pages they link to.

Are those internal links and topical authority helping other pages receive traffic.

It's not just the link that's a ranking factor, but also the content on the page.
Click to expand...
 
Kinu Actaz said:
If the content is useful, you should keep it. It will help to build the topical authority.
But if the content is off topic or you have a multi-niche site, deleting content would help.
Click to expand...
the site is niche, but I also have many web stories
 
If those pages are still relevant, refurbish the old content using chat gpt
Stuff some long-tail keywords in there
 
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