A reason why BX is so expensive is that they are more of a service than a product, which means that they?re not scaleable and have to dedicate actual human hours to work on each of their customers. But, can the costs be reduced? Yes.
Another alternative to mention is Reactful. Their system uses sources such as historical and real-time visitor behavioral data to understand who a ?Maybe? is. Reactful compares data of visitors who convert and those who almost convert. The system finds the missing piece and engages with the ?Maybes? using the right message, in real time to turn them into a ?Yes?. Because once a visitor leaves your site - he might never come back. And, it's done all automatically.