[Journey] Will improving existing content with AI increase traffic? Double?

yogib34r

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Hello everyone

I've started this journey as a place to drop some of my thoughts, document what's happening and hopefully improve my motivation enough to actually follow up. I've got a small site that peaked at 8.5k users in March this year. It's a very seasonal topic with the worst months being over the summer period, December also sucks. The site is based on an industry I used to work in, it has had very little link building or even keyword research, I just wrote things I thought would be of interest to my peers. Below shows the last 12 months Users.
Screenshot 2023-08-29 at 07.12.23.png

My plan is to modify / improve a selection of the articles using chatGPT, this will include adding a short executive summary to the start of the article, a conclusion on the end, suggestions for related content, FAQ and anything else I can think of in the moment. If the article already has some of these, I'll leave the originals in place but add what it doesn't have. I'm selecting the articles based on the following criteria: doesn't rank first for main keyword suggested by ahrefs and ahrefs says the article receives traffic. Once I've updated the articles, I'll add another 10-12 pure AI content articles (I used to write 1 article per month) in small clusters around a specific topic that's closely related to the overall site but stepping slightly away from the theme of the existing articles. I have also recently added an about us page to the site and given the authors a bio section with links to their social media.

I currently have 98 articles on the site and a total of 76,262 words, I also have 7 articles I've written at 7,192 total words scheduled to be published before Christmas. I will provide an update once I have updated the selection of articles, I don't plan to update this often, once at the start of each month seems sufficient. I plan to reassess things again in January to see if it was worth while at which point I may scale up.
 
Improving content with ai is rather more difficult them writing fresh content and ranking on an existing site. My 2 cents and good luck to your journey
 
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Improving content with ai is rather more difficult them writing fresh content and ranking on an existing site. My 2 cents and good to your journey
@tattooedbuddha got me addicted to NeuronWriter, I don't use the AI writer but it helps me plan headings I've not used and compare them with competition once a day.

Suggested search terms for title, headers and content, the whole lot...
 
@tattooedbuddha got me addicted to NeuronWriter, I don't use the AI writer but it helps me plan headings I've not used and compare them with competition once a day.

Suggested search terms for title, headers and content, the whole lot...
Looks interesting, how does it stack up against seosurfer?
When did you got addicted to it, I mean how long and what are the results you are getting?
 
Quick update, I've updated 22 articles, I also discovered that 7 articles were duplicated so I've now removed these. The current figures are 91 articles live, 101,568 total words, 7 human written articles still to be published. Now that I've updated approximately 25% of the sites articles, I'm going to create some articles using just AI, which should give me some idea if its worth updating the rest of the articles and if I should do more completely AI articles.
 
A quick update, all the first batch of AI posts are now published, another 26 to do but these are slower as they require locating a large number of suitable images so I'll hold off on these for the moment. The stats as they currently stand:

Total published posts: 108
Total published words: 124,352 of which the most recent 18 are completely AI written with a total of 25303 words

7 human written articles are still scheduled.

While it's far too soon to draw any conclusions I am seeing some interesting changes when comparing the last 22 days with the same dates last year.

Users1.27%
New Users3.37%
Sessions-6.67%
Number of Sessions per User-7.85%
Pageviews8.19%
Pages / Session15.93%
Avg. Session Duration6.96%
Bounce Rate-16.71%

The reduction in sessions is concerning as is the number of sessions per user but I'm very please with the reduction in bounce rate and the improvement in average session duration
 
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