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-Jericho- Creating a Local Lead Gen/Pay Per Call Network

Discussion in 'My Journey Discussions' started by -Jericho-, Aug 12, 2013.

  1. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I thought I would share my journey to give people some ideas and encouragement to go out and put thoughts to action.

    [​IMG]

    Background:

    I decided to start my own local lead gen/pay per call network for my ex-wife who's losing her job at the end of the month. She's a rockstar sales person but got burned out on her job. I have been trying to get her to sell local internet services for a while now since it's similar to what she already does.

    We've been making some sales on the side while she does it part time but I wanted to branch out into a performance based system that continues to pay over and over again. That's what made me decide to start a lead gen/pay per call network.

    Method 1:

    This method is from a WSO I got out of the download section. It has to do with ranking youtube videos and/or local websites.

    Step 1: Have a video made. Found a guy on Fiverr for $5. DONE

    This is the service I used:

    Code:
    http://fiverr.com/mmarket/create-a-professional-looking-design-video-in-full-hd-with-fast-delivery
    Step 2: Setup a local phone number. I went to twilio and bought a local phone number. I forwarded it to a local business just so it goes somewhere in case of phone calls. DONE

    Code:
    http://www.twilio.com/
    Step 3: Upload the video to youtube, geo target it, and add content. DONE

    I added in about 350 words of content with geo targeted keywords. It reads like a services offered page with calls to action. I geo targeted it on the map and added keywords for tags.

    Step 4: Order SEO services. DONE

    Now I'm just waiting for it to rank. 1 of the keywords bounced into the #2 position. Another keyword has been bouncing in and out of SERPs hitting the top of page 2 when it shows up. I'm at a wait and see at this point while the SEO services I have purchased take effect. I've bought so many services lately I honestly can't remember which ones I used but I no longer spam my stuff. I want to keep rankings long term.

    Step 5: Once site ranks and starts getting phone calls, contact the business and show them the leads. Sell them on either renting the video or doing pay per call. I'll probably go with pay per call. I already know someone in the business that I can contact to get my foot in the door. NOT DONE


    Method 2:

    Since SEO takes a while I decided to do something that would give me quicker returns. For this one I'm going to be hitting PPC for the traffic.

    Step 1: Find the niche where keywords are affordable enough so I don't get killed getting my feet wet. DONE (Don't ask me which niche)

    Step 2: Get a custom lander designed. This needs to have a strong call to action. In my case the phone number is most important followed by a form capture for after hours. IN PROGRESS

    I used these guys for that:
    Code:
    http://www.semanticlp.com/
    Cost was $90 upfront and $90 on delivery for a total of $180 (1 page). The first draft turnaround was less than 24 hours. Second draft again was less than 24 hours. Waiting on final draft. So far I'm impressed with the speed and the design. I've had nothing but problems with designers from BHW.

    Step 3: Write up content for the lander. Add privacy page, and whatever else I might need for it. I have to look into how to get good adwords quality scores. I'm not big on PPC so it's somewhat new to me. NOT DONE

    Step 4: Setup a phone number with Twilio and call tracking. NOT DONE

    You can track calls through Twilio but I was turned onto this company that I decided to give a try:

    Code:
    http://www.analyticcalltracking.com/
    They integrate well with Twilio and it looks like it's a one time fee. Still have to read through everything but from what I am told it looks like they have a lot of options for different things.

    Step 5: Post the site live. Setup website tracking and whatever else I may need. NOT DONE

    Step 6: Setup PPC ads and keywords. NOT DONE

    Step 7: Create contracts for pay per call service. Figure out a price per call. I will probably start at $50 per call for any calls over 2 minutes. Not sure what price point is good but I'm trying to take into account the amount of money the business will make for leads that turn into customers. The problem is I don't know what their close rate is. Have to research some. NOT DONE

    Step 8: Find a local business who wants phone leads. My ex-wife will likely cold call businesses. Remember this is a pay for performance since they are only paying for calls they get. So it's a much easier sell. NOT DONE

    Step 9: After closing the deal set campaign live and work on getting conversions. NOT DONE

    Step 10: Expand to other cities. If everything goes well I will start expanding to other cities. NOT DONE

    I think I covered everything. If you have any questions let me know. I'm not going to give out my niche or show my lander so don't ask. Hopefully, this will motivate some of you to take action.
     
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  2. Weblycos

    Weblycos Senior Member Premium Member

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    Looking very very interesting. something very new. subscribed.
     
  3. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Method 1:

    So far only 1 call at current rankings. Due to the type of keyword and search volume it will probably get low call volume but it's a strong buyer keyword.

    Method 2 - Step 2: Lander is being coded.

    Next step get a phone number and write up the content.
     
  4. Elbert

    Elbert BANNED BANNED

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    Hi I started a whole network with some of the same concepts that you are doing and now training people to go out and get me customers and publishers to do the marketing in the local areas, Im actually going after many many cities at once, Good luck to you on your journey.
     
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  5. VinceC

    VinceC Elite Member

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    Have you posted to adwords now? I have great interest on how google see the landing page u bought from semanticlp. Look forward to your success :)
     
  6. hvp17

    hvp17 Regular Member

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    You don't see this very often :D
    P.S. Goodluck with your network, I'm sure you will succeed!
     
  7. Guyon Dantonio

    Guyon Dantonio Newbie

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    Subscribed, interesting method. I wish you good luck!
     
  8. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Haha, they're not all bad. In fact my method 2 is similar to a WSO also that I bought myself.

    But I hear ya, most are horribly bad, misinformed, or a straight rip-off.

    I will let you know. I told the designer to make sure there's room for content.
     
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  9. abhi007

    abhi007 Jr. VIP Jr. VIP

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    absolutely only 2% of WF is worth a read but that 2% consists of a lot of products :)
     
  10. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Awesome share man, I'm getting into the same and this helps for sure.
     
  11. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Jericho can you post the thread on this forum from where you found that YT ranking and local websites...
     
  12. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    nice journey, highly interested in.
    do you mind sharing what type of SEO service you using? i am quite new to ranking a video :(
     
  13. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Hmm don't know where it is in the download section but I think this is it from the war room at WF. Here's his download page:

    Code:
    http://giveaway.cyberbitegroup.com/oqc/warroom/
    Code:
    Password: [FONT=Tahoma][B][SIZE=4]WROFFQUIKCASH[/SIZE][/B][/FONT]
    This is one I used for sure to test out the service:

    http://www.blackhatworld.com/blackh...blog-posts-authority-web-2-0-free-review.html

    I used another service on it too I think but I'm pretty sure that was from another forum. I'd have to search through my reports to find it.
     
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  14. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    My mistake that's not it.

    I can't seem to find the pdf file now so I'm not sure which one it is.
     
  15. Logician

    Logician BANNED BANNED

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    Looks like stalking your ex-wife is paying off! Very good read, thanks for sharing +Rep!
     
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  16. brandama

    brandama Registered Member

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    Awesome method, will have to try it in the future
     
  17. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Update

    Method 1:

    Rankings for one keyword is holding steady at #2 but it's low volume and I don't expect a lot of calls from that. Another keyword is bouncing in and out of SERPs at #11. One of my main keywords hit #18 today.

    So far 3 calls. 2 of which were only 1 minute and one for 3 minutes. The 2 one minute calls were probably marketers.

    Method 2:

    Received my html files. Ran into some issues with browser support. Next step, content and PPC setup.
     
  18. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Any updates, how's it going?
     
  19. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I haven't updated the thread in a while. Got so tied up with too many things going on and got burned out. Here's what's happened since.

    Method 1


    The video is now ranking at #1 for two keywords and #2 for four keywords. It's averaging about 2-3 calls a day. My guess is that would be higher if the landing page wasn't a video and an actual site instead.

    I have a contract for $50 a call for the next month now with a local company. From what I understand I undersold it. Apparently the going rate should have been closer to $80. Oh well, live and learn.

    Figure it will probably average about $100-150 a day.

    Total investment: About $300

    Total time: ~4 hours

    Method 2

    Bah, been lazy and haven't finished from my last update.

    Future

    When I get motivated again I'm going to finish a local site that has landing pages for each city and service I'm going to promote. I want to use videos on the page and I could only find about 6 different PLR videos that are decent enough to use.

    So to start I'm going to target 2 cities with 6 services for a total of 12 landing pages all on the same site. I'll attempt to rank them with SEO and hope not to get hit by another stupid algo update.

    I also plan to create another site that goes statewide but only targets one type of service. From what I understand phone leads are worth ~$100.

    Hopefully I'll stop being lazy soon and finish these up. The biggest problem I find is I usually do most of the work myself because I just don't trust people to do it the way I want it done.

    As you can see it really isn't that hard to do this type of operation. A little work and cash and you can get money flowing.
     
    Last edited: Oct 16, 2013
  20. fc-dh

    fc-dh Elite Member

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    Great read keep us posted :)