Several minutes ago, I did an exact match search in an incognito browser window for how to lose 10kg fast and the 4th result returned struck me as odd, since its title didn't seem to be related to the query at all: So, out of curiosity, I clicked the link to view the video and nothing about losing 10 kilograms was mentioned in it. Moreover, the video has no description or tags. So, knowing that the automatic closed caption feature often misinterprets what is said, I wondered if how to lose 10kg fast was somewhere in that text. However, when I clicked the CC (closed caption) button and played the video again, nowhere in the text did the string "how to lose 10kg fast" appear. (At least, I didn't spot it.) Could anyone explain what could be causing this video to appear for that search term? Puzzled.